Apple today announced a new 8GB model of the iPod nano (PRODUCT) RED Special Edition in response to outstanding customer demand. The new 8GB iPod nano (PRODUCT) RED Special Edition holds up to 2,000 songs and is available for $249, joining the 4GB model priced at $199. Both models come in a beautiful red aluminum enclosure and feature 24 hours of battery life, Apple’s innovative Click Wheel and an incredibly thin and light design. Apple will contribute $10 from the sale of each iPod nano (PRODUCT) RED to the Global Fund to help fight HIV/AIDS in Africa.
“Customer response to the iPod nano (PRODUCT) RED Special Edition has been off the charts,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing, in the press release. “We’re thrilled to add a second model with 8GB of capacity, enough for 2,000 songs, so customers have yet another choice in supporting this important cause.”
MacDailyNews Note: Yes, Apple execs are universally “thrilled” and, these days, they have every right to be.
(RED) was created by U2 lead singer Bono and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the world’s most iconic companies to make uniquely branded products. The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the world’s leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the world’s most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed $5.2 billion (US) to more than 363 programs in 131 countries. For more information about (RED) please visit http://www.joinred.com
The new 8GB iPod nano (PRODUCT) RED will be available through the Apple Store beginning today and in Apple’s retail stores this weekend. All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback.