Five Microsoft Zune TV commercials

The “Zune Insider Blog,” from Cesar Menendez, a Microsoft employee working on Microsoft’s new music project, “Zune,” has posted five TV commercials for Zune that, in our opinion, further pave the way to Zune’s inevitable failure. These five spots all fail on many levels. They are boring, overly obtuse, try way too hard to be “with it,” and fail to inspire any feeling whatsoever of wanting or needing a Zune. These are not good ads. This is not a good advertising campaign. This whole Zune thing is shaping up to become quite the debacle. Zune is “MS Bob” for the 20 Aughts.

We asked our own SteveJack (16-year TV vet) to watch the ads and comment. SteveJack said, “Awful. Truly awful. Where do you want to squirt today?™ When will the rest of the world finally see that Microsoft is a failure masquerading as a success?”

As we’re fond of asking, “What’s brown and squirts?”

Picnic (90-second spot):

Battle (60-second spot):

Concert (30-second spot):

Dog Scratch (15-second spot):

Couple (15-second spot):

[Thanks to MacDailyNews Reader “mango” for the heads up.]

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  1. Interesting.

    What I noticed was how many transitions there were. The video was fast paced. So fast that you loose track of what’s happening. There’s no single story, just a bunch of people. Take these ads and compare to the iPod ads and see how it’s different. In the iPod ads, Apple uses very few people, and much better visuals.

    Do you remember that spoof on if Microsoft marketed the iPod? The one where they over did the packaging. Well, it looks like it’s coming true, at least for the TV spots, so far.

  2. oh…. come on. just think about it second. when you listen to music, nobody like commmercial especially with compact mp3 player. plus, the wilress share music is not going to happen like you expect. it’s wasted. commercials are just wrong. even when you are with lover, or girl friend, will you put earbud on your ears? if she talks to you? total concept of socialization is missed for what kind of product commercial. they’re all like PBS AD.

  3. I thought they were commercials to try and bring back the grunge movement. I like most here was completely confused. I dont even want to waste time watching them again to try and find out what they mean.

  4. Who wants to take bets that Microshaft will “take a page”(maybe the whole book) from Apple’s playbook on commercials:

    “Hello, I’m a Zune. And I’m an iPod…”

    I’m not sure how much “brown squirting” they can do on prime time TV, but it might just work

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  5. They’re good enough commercials, definitely appeal to the younger crowd (though I don’t know the last time me and my friends breakdanced in the middle of a park…)

    The problem?

    They’re only showing one feature… sharing.

    And really, what else differentiates this player from the iPod?

    When the iPod was released, it had a whole bunch of new features, and it continues to build on them today. The Zune? Only has the wireless sharing feature to call its own, and it’s fragile at best, considering terms of use and other people using Zunes.

    Good try, though. It’s going to be interesting, nonetheless…

  6. Picnic: Love the beastiality innuendos. Yes real dog balls, licking. Lots of crotch shots and typical American style, no pussy to be found for miles except for the one licking and foreplaying the dog. No wonder so many of you yanks are off to war. They should make an Iraq commercial for Zune.

    Battle: Yup, people prefer vynil and live rock concerts except for the two losers who can’t get inside and have to listen to Zune. Love the “Seig Heil” symbolism and the total lack of pussy on the stage.

    Concert: I see two girls got those zunes from the losers in the battle commercial. They try it, then one climbs on stage to be with a live musicians. Now there is a winner (she dropped the Zune for someone who can crank out a tune).

    Dog Scratch: I sure got the message, “find your audience” the zune should go well with gay dog f**kers.

    Couple: Now this is a powerful commercial. What will the guy (obviously a soldier cause of the hat) do???? Stay with the blind babe or go to war to Iraq. Decisions decisions, will he be able to take his Zune there?

    Great commercials, with a lot of appeal to the market they are targeting, hoping to win the battle and kill the enemy. At least we know that if the Zune doesn’t sell well the enrollments to Iraq will go waaaaaaay up.

  7. 4 out of 5 stink. I hope MS paid a lot for them. I agree with ‘me’ abou the bringing an mp3 player to a concert….kinda stupid eh? I actually liked the dog one…perhaps it is because I love dogs…or perhaps it was because you don’t see a Zune in it.

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