“While Apple Computer is expected incorporate some additional flat screen displays into it’s retail store layouts in order to promote its iTV set-top media box beginning early next year, the company is not developing a line of its own TVs to coincide with the product, according to one Wall Street analyst,” Katie Marsal reports for AppleInsider.
Marsal reports, “In a report released on Thursday, PiperJaffray analyst Gene Munster said the Cupertino, Calif.-based Mac maker plans to leverage its retail stores as ‘launch pads’ for the new iTV, using a few LCD TVs to demonstrate the features of the device. However, the analyst told clients he does not believe Apple will ‘sell 3rd party televisions, nor will the company develop Apple-branded TVs to sell in the retail stores.'”
Full article here.
Related article:
PiperJaffray analyst Gene Munster addresses 16 unanswered Apple questions – November 02, 2006
Apple needs to add secondary inputs to it’s existing Displays so they can be more flexible. Kind of sux that one can only use that that 24 or 30″ lcd ONLY for a computer wen , in a bedroom it would make a great 2nd tv when the computer is not on. Dells have them (i just don’t want to give my money to a crack (windoze) dealer).
It’s a pity they won’t go into the TV business. At this moment, I’m sitting working on Apple’s 30″ display thinking that with just a few bits and pieces added to the workings and an adjustment to the matrix, this monitor would make a great looking tv in my living room.
Katie needs to learn the difference between its and it’s
Nor does Apple sell ears alongside their earbuds.
It’s just an analyst’s opinion!
Dirty Pierre, Then what would you use with your computer? Or would you buy a second one?
Why would Apple sell TV?
Now, they would sell 50″ TVs if they can integrate the iTV into the flat-panel TV itself.
They will also sell a TV with camera built in-between the pixels so that you can look at a person in the eye and do video ichat. So, families can sit in their family rooms and chat with each other.
Apple is a hardware company. If the above happens, they will get a reasonalbe market-share of flat-panel displays.
dirty french dude.
the 30 inch has a double DVI input. You’re honestly not going to get the best picture with that 30 inch display.. and you’ll be paying way too much for it.
there are a ton of 30″ 1080P soultions out there that don’t require the preimum you are paying and getting for the Apple 30″ just to watch TV in a living room.
OR
get a MacPro to hook into it, then use all various forms of DVR cards, adaptors, etc.
I don’t see Apple developing TVs persay either, but I wouldn’t be surprised one bit if they add Component Video/S-Video inputs to their existing line of Cinema Displays.
Dave,
It wouldn’t be a second one as the one I’m using now is at work so a home one would count as an ordinary tv purchase.
the other steve jobs,
I take your point on pricing but as regards picture quality, it can’t be any worse than the supposedly superior quality I’ve seen in stores demonstrating Panasonic’s Viera or Sony’s Bravia (which to me look worse than a good quality CRT although LG do a pretty decent LF LCD).
As for hooking a MacPro into it with cards etc, that’s not a simple all in one solution that an Apple branded tv would be.
Don’t believe this pundits opinion for a minute. Apple always has a series of punches. In this case, the first punch is the iTV box itself. Clearly the second or third punch includes designing and selling some form of a flat panel with the iTV box built-in. It’s just how they have historically done things. Look to the past to predict the future.
That’s IT. That’s ENOUGH.
For the record, and once again, “it’s” = “it is”! This common contraction is NOT the possessive pronoun “its”! This is not rocket science, ladies, gents, and Katie Marsal from AppleInsider; we CAN master the concept!
(I’ve trained myself over the past decade or so to ignore the linguistic incompetence of most contemporary writers, but when a dozen of the “its/it’s” confusions appear on a single page, the pot boils over. Sorry.)
I checked out the article, and either the “it’s” usage has been corrected, or it was MDN’s typo. Either way, the article doesn’t seem to have any more usage of “it’s”
Although I’m an Apple fan and have no doubt iTV will be a successful springboard into the living room, I just don’t see that there is an upside to Apple developing their own TV. There are plenty of TVs out there and I don’t see the public crying out for another TV because the existing ones don’t meet their needs. An iPhone, yes, many people see the point of that, want a better phone, iTunes integration, and a great UI to integrate it all. A TV, no. It would be a non-starter.
The iTV component solution is the right way to enter the market and integrating iTV into a monitor doesn’t really offer much value other than eliminating one of many components. People are used to the components and they’ll have others for their TV/Stereo anyway, so there’s not a great advantage integrating iTV.
Screw the iTV box, give me the 50″ iMac
It’s got everything I’d want it a pc and you could throw in some serious drive space for saving movies.
Super Tim: I checked the article before I posted earlier and it was incorrect; it’s (it has) been changed since.
Many believed iTV would be built into an Apple delivered HDTV, but here is why it is not in Apple’s best interest to do so:
1. Consumers perfer monitors sold separately, and not incorporating other hardware. TV producers are trying to move the customer down this path in order to get them to upgrade their sets more. It is a niche market at best if Apple moved this way.
2. Embedded iTV in HDTV’s would cause issues for Apple and the consumer. Apple’s goal is to rev. the iTV device every 18 months or so and get you to buy a new one. If it is built into a TV, that buyer is not likely to go and purchase another iTV device when they have one built-into their TV, nor are they likely to go buy a new TV with the latest iTV device in it all over again.
3. The TV is a commodity for the most part. All Apple could do is put pig lipstick on that product. This is something Apple does not do.
The it’s/its scandal pales in comparison to “persay.”
“The it’s/its scandal pales in comparison to ‘persay.'”
Or how about “take another TACT”? Or “HONE in”?
I’d like to “HOME in” on some ignorant talking heads on TV and force them to “take another TACK”.
The partnership with Circuit City and Best Buy makes perfect sense for Apple’s iTV. Selling computers, iTV, and televisions is a win-win scenario. (Besides, I’d don’t believe in the no-win scenario.)
Peace.