Some Apple Mac loyalists turn against Adobe

“Apple Computer and Adobe Systems long have been allies in their underdog struggles against Microsoft. But in the aftermath of Apple’s recent shift to Intel chips, some of Apple’s most ardent fans are aiming bitter attacks at Adobe, the maker of Photoshop and Illustrator graphics programs,” Jon Fortt blogs for Business 2.0. “Their assertion: Adobe is taking too long to release a version of its graphics suite that fully utilizes the new Intel chips.”

Fortt reports, “A typical complaint was posted Tuesday on MacDailyNews, a site whose readers tend to be the most loyal supporters of Apple’s Mac platform. ‘Adobe has known about the switch to Intel LONG before the public did, and they STILL don’t have a Universal version of Photoshop,’ wrote a poster identified as mudflapper. ‘If it wasn’t for diehard Mac designers, photographers and retouchers, Adobe wouldn’t even BE here today.'”

“Though the posts on the MacDailyNews site were by no means uniformly critical — several posters defended Adobe — there was a familiar theme to the attacks. Adobe should be working faster, many implied, because loyal Mac users supported the company in the old days when Adobe was struggling. Apple is a powerful company now, and doesn’t have to take this kind of treatment from Adobe. Some have asserted that Apple buy Adobe. Others have suggested that Apple release more of its own graphics programs to compete with Adobe’s dominant offerings,” Fortt reports.

“Apple has the most to lose from the recent sport of Adobe bashing. Apple wants to rebuild its pro desktop business, and to do that it needs the support of strong pro software players. To grow market share, Apple will need to lure Web designers and cross-platform designers to the Mac — many of those folks use Windows now,” Fortt writes.

“They’re just not going to make the switch if the apps they use (such as Photoshop, Illustrator, Dreamweaver and Flash) aren’t supported on the Mac. Adobe gets the sale whether they stay on Windows or make the switch,” Fortt writes. “So Mac fans would be wise to pipe down. Yes, I know it’s frustrating to wait for apps. But sometimes in software, as in politics, diplomacy gets you better long-term results than dropping bombs.”

Full article here.
Pipe down?! Puleeze. Here’s a little business note upfront: Apple Computer. Inc. market value: $67,522,530,080. Adobe Systems, Inc. market value: $21,811,881,140.

Now, in the full article, Fortt seems to severely underestimate the Mac’s market share of the publishing and design markets. Adobe’s Mac customers should never “pipe down” if they are unsatisfied. No unsatisfied customer of any other company should keep quiet or be told to keep quiet, either. The customer is always right (unless you’re Adobe and your customers use Macs). Sorry, but that attitude just doesn’t cut it with us.

Adobe is painfully, obviously, and woefully late with support for Intel-powered Apple Macs. Adobe needs to shut up and start coding. And use Xcode this time.

Hint for Adobe: You should do something meaningful for the Mac users you’ve negatively impacted with your incompetence.

We believe that Adobe isn’t as attentive to Mac users as they should be. It’s up to Adobe to change our minds.

Related MacDailyNews articles:
Adobe manager lashes out at loyal Mac-using customers – October 31, 2006
Adobe Soundbooth audio software released as public beta – October 26, 2006
Apple and Adobe at war? – October 06, 2006
Analyst expects Adobe Creative Suite 3 release on May 1, 2007 – October 04, 2006
How long must we wait for Adobe to produce Universal applications for Apple’s Intel-powered Macs? – August 21, 2006
Adobe CS3 sneak peek shown on Apple MacBook Pro as Universal Binary application – May 25, 2006
Cringely: Apple must replace Microsoft Office, buy Adobe Systems for attack on Microsoft to succeed – April 28, 2006
Adobe CEO: Universal version of Photoshop due in spring 2007 – April 21, 2006
Adobe software engineer explains why Photoshop for Intel-based Macs is taking so long – March 24, 2006
Should Apple buy Adobe as leverage against Microsoft? – December 16, 2005
Adobe prefers (and promotes) PCs over Macs – March 24, 2003


  1. Why do I get the idea that much of this (and other companies) is not about just business, but is also about “one-ups-manship”.

    I can just see the execs of each company changing their companies policy just to try and “piss off” the CEO of Apple or other companies.

    They don’t do that for MS cause MS does not care about customers at all, and they know they can buy the government off, so they just act nasty. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />


  2. The problem with a rat race is that even if you win, you’re still a rat.

    The problem with loyalists is that they would blame anyone other than the company to which they are loyal to.

    This goes for both Adobe and Apple.

  3. MDN: Well said.

    Now, say the same thing to Apple – it’s far more important that Apple quit their full charge into mediocrity on a mission to increase their tiny market share by a lousy few percentage points.

    Their course is that of disaster, not, as Steve wishes it was, a serious threat to become much more than they are.

    And, what they are is superior to all others as long as they remain committed to superior products, performance and customer service.

  4. A free Universal update to the current Adobe CS that we already purchased would be nice, but Adobe isn’t going that route.

    So, Adobe should offer significant discounts for the Universal Mac version of CS when it’s finally released.

    Adobe could write it off as a “late fee.”

  5. It’s not like this is new news. Adobe told us last year that we wouldn’t see CS3 until early 2007. Why everyone suddenly got their panties in a bunch now? I mean, the quad Mac Pro runs PS just a fast as PPC even under Rosetta

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