“Prime time is becoming anytime as TV breaks out of its box,” Bill Keveney and Janet Kornblum report for USA Today.
“This fall, episodes of many series, including the biggest hits and newest shows, are available online for free as networks try to hold on to audiences while finding new business in new technologies,” Keveney and Kornblum report.
“The current efforts are largely experimental, although many have found strong advertiser interest. Since last year, viewers have been able to pay to download and own commercial-free episodes of such shows as NBC’s The Office via iTunes and other websites,” Keveney and Kornblum report.
Keveney and Kornblum report, “In most cases, episodes are streamed starting the day after broadcast to give fans a chance to catch up on missed episodes and to attract new viewers… Many of the innovations are of the trial-and-error sort, but Jeffrey Cole, director of the University of Southern California’s Center for the Digital Future, says TV may avoid falling behind as the music and movie worlds did.”
Keveney and Kornblum report, “Jupiter Research analyst Todd Chanko expects computer viewing to grow, but only so much; it can’t replace a TV’s bigger picture and the chance to lean back and relax on the couch. ‘A PC is not designed for the viewing of television.'”
Full article here.
An entire article focused on what network TV is doing online that barely mentions Apple’s iTunes Store (far and away the leader in bringing and selling TV shows online) along with a quote from an analyst who seems to have completely missed Steve Jobs’ “iTV” sneak peek is laughable, but also about par for the USA Today course. “A PC is not designed for the viewing of television.” Yeah, if you’re talking about a Windows PC, that’s for sure.
Steve Jobs gives sneak peek of Apple’s “iTV” wireless set-top box:
[UPDATE: 8:42am EST: As per MDN readers below, we found the brief iTunes mention and amended headline, article, and Take.]
Related articles:
Apple iTunes has the power to save TV shows, drive new viewers, even change production methods – October 31, 2006
Apple’s new iTV universal remote control patent application published – October 12, 2006
Apple’s iTV will be much more like an upscaled iPod than a downscaled PC – September 30, 2006
Apple’s iTV: Where’s the DVR? – September 27, 2006
Intel’s Conroe-L the brains behind Apple’s iTV? – September 22, 2006
Cringely: Apple’s iTV strategy is iChat on steroids – September 22, 2006
The Motley Fool examines Apple’s iTV victims – September 22, 2006
Disney CEO Iger: Apple’s ‘iTV’ has ‘small hard drive on it’ – September 19, 2006
Disney sells 125,000 movie downloads via Apple’s iTunes Store in first week – September 19, 2006
The most exciting feature of Apple’s ‘iTV’ may be its USB port – September 15, 2006
Cringely: How Apple plans to own your living room – September 15, 2006
LA Times: With iTV+iTunes Movies, Steve Jobs stumbles over the last 100 feet – September 14, 2006
BusinessWeek: If anyone can make bridge the great divide, Apple can with ‘iTV’ – September 14, 2006
The Beeb asks: Would you buy the Apple iTV? – September 14, 2006
Three markets that are different today after Apple’s ‘It’s Showtime’ event – September 13, 2006
Cramer: Apple’s ‘iTV’ all about ease-of-use; Apple shares are going higher – September 13, 2006
Apple + Living Room = Logical Marriage + Boon for Stockholders – September 13, 2006
The Register: Apple event more like ‘No Show’ than ‘Showtime’ – September 13, 2006
The Telegraph: Steve Jobs’ genius making people desire gadgets for which they have absolutely no use – September 13, 2006
The Guardian: Steve Jobs needs ‘a charisma download, Apple risks being left behind’ – September 13, 2006
Mark Cuban: Things that are special about Apple’s announcements – September 13, 2006
Apple’s ‘iTV’ strategy – September 13, 2006
How will Apple’s ‘iTV’ work? – September 13, 2006
Apple eyes living room market with device codenamed ‘iTV’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV model ‘the gold standard for the digital home of the future’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV ‘will be hard for other players to match’ – September 12, 2006
Apple gives sneak peek of ‘iTV’ set-top box to debut Q1 2007 (with images) – September 12, 2006
Apple’s QuickTime stream of Steve Jobs special event now live – September 12, 2006
Apple debuts iTunes 7 – September 12, 2006
Who would have thought that a computer company would change the face of TV? – November 11, 2005
Apple’s iTunes Music Store sells over one million videos in under 20 days – October 31, 2005
Can Apple’s iTunes Store resurrect old time TV? – October 30, 2005
Has Apple’s Steve Jobs saved network television or simply helped hasten its death? – October 27, 2005
BusinessWeek: Apple iPod+iTunes video marks new era for digital media – October 27, 2005
TV Critic: Apple iPod video strikingly bright, crisp, very fluid; TV will have to reorient itself – October 27, 2005
CBS News: New iPod shows ‘Apple will continue to dominate portable digital media player market’ – October 21, 2005
Apple’s video-capable iPod and iTunes are first vital link in new distribution paradigm – October 21, 2005
The Motley Fool: ‘Apple’s new video-enabled iPod is about to save the televised content industry’ – October 20, 2005
Apple’s $1.99 iTunes TV show downloads may be ‘the savior of good television’ – October 17, 2005
Apple opens Pandora’s box for the media business, could have profound long-term consequences – October 17, 2005
Apple has the potential to change not just the audio industry, but the whole entertainment industry – October 17, 2005
Forrester Research: Apple transformed music distribution, now it is doing the same for video – October 14, 2005
Apple video iPod+iTunes could create mass audience for video on the go, despite studios’ misgivings – October 13, 2005
Analyst: Apple has just produced ‘the tipping point’ for entertainment content – October 13, 2005
Apple’s video play likely to unsettle movie, TV, advertising and retail markets for years to come – October 12, 2005
Apple unveils new 5th generation iPod, now plays music, photos, and video – October 12, 2005
Tall poppy syndrome. I’ve seen many a digital music or video editing article that completely ignores Apple/the Mac.
from the article
“The current efforts are largely experimental, although many have found strong advertiser interest. Since last year, viewers have been able to pay to download and own commercial-free episodes of such shows as NBC’s The Office via iTunes and other websites.”
Apple-less indeed
Yeah, either MDN was going to fast or they’ve already changed the article.
Maybe MDN was hoping to get First Post.
Cool, a MDN troll article “bait and switch”
Slow news day?
Keep us foaming at the mouth, it’s fun!
The article was not about the Mac; it was about TV networks. Apple was mentioned as one of many solutions Network TV was experiementing with.
MDN, sometimes, is a little too reactionary.
“Thanks to Mikentosh for the head’s up”
You’re welcome.
Clearly every article that touches on an area where Apple does business MUST give Apple, and Apple alone, it’s “mad props”
GEt over it MDN. YOu missed the point of the article.
I think MDN is correct with their “Take.” USA today frequently ignores or diminishes Apple tech, but they routinely cream themselves over Microsoft products and services.
Laughable:
Jupiter Research analyst Todd Chanko expects computer viewing to grow, but only so much; it can’t replace a TV’s bigger picture and the chance to lean back and relax on the couch. ‘A PC is not designed for the viewing of television.’
“Laughable:
Jupiter Research analyst Todd Chanko expects computer viewing to grow, but only so much; it can’t replace a TV’s bigger picture and the chance to lean back and relax on the couch. ‘A PC is not designed for the viewing of television.'”
Laughable…but true, hence the iTV.
Don’t mean to be cruel, but when we speak of Journalism we need to be honest – USA Today is a joke. Always has been, probably always will be.