Forbes: Apple Computer under Steve Jobs does the remarkable again, and again, and again

“The best piece of management advice I’ve ever heard came from a boss who said his job was to set the bar for performance incredibly high and cheer like crazy for his employees to clear it,” Elizabeth Corcoran writes for Forbes.

“Every great company starts with some phenomenal product. The hard part is doing it again, and again, and again,” Corcoran writes.

Corcoran writes, “What has been most remarkable about Apple Computer under the steely scrutiny of Steve Jobs is the number of genuinely big hits the company has rolled out. It certainly has not invented everything it sells. But because we’ve seen Apple with Jobs and without, the company is almost a laboratory experiment of the role of top management in turning an idea into a ‘perfect’ thing.”

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

Related articles:
Innovative Apple has changed the course of the personal computer revolution many times – April 02, 2006
Dvorak: It’s humiliating that Apple is the company that once again lights the fuse of change – January 31, 2005
BusinessWeek: Steve Jobs changed the world three times – with the Apple II, Pixar, and the iPod – October 27, 2004
Newsweek: Steve Jobs’ Macintosh changed personal computers forever – March 02, 2003


  1. Apple Computer under Steve Jobs does the remarkable again, and again, and again.

    Yet my brand-new MacBook Pro can’t hold a WiFi connection for more than a minute without dropping it…

    MDN ‘magic’ word: “try.” As in just try to surf wirelessly with this thing!

  2. b – I’ve got an iBook in the same room, and it surfs flawlessly. It’s not the router. Plus, if you visit the Apple discussions on the MBP, this is one of the top issues that people complain about.

  3. Macca –

    Use a new MBP 2.16 at work and out “in the real world” on different wireless routers, works perfectly every time. Might be your wireless or something specific to your hardware.

    MDN magic word “outside” time to keep thinking outside the box.

  4. I have a netgear router with my MBP. It likes to drop everyone occasionally. I would definitely be inclined to blame the router before the lappy. Keep your eye on the wireless broadcast light when you lose your connection. Mine goes out.

    But for the $20 I paid for it, I can’t really complain.

  5. Macca: Brilliant! Your single piece of anecdotal evidence refutes the entire argument about a universally-acception interpretation of a business phenomenon that’s been going on for nearly a decade.

    (Oh, wait, you were kidding.)

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