Apple’s ‘iPod Halo Effect’ in action

“I’ve gone from being an iPod-hater to a full-fledged believer,” Scott Sternberg writes for The Washington Post.

“When Steve Jobs launched his first-generation iPod, I was still in high school. I didn’t buy into the hype early; I already had a PC-based MP3 player that was marginally functional. The hip advertisements didn’t faze me and I knew iPods had problems with batteries,” Sternberg writes. “But in college, I was baptized by the Mac. Apple sold me on two things none of my previous audio devices could give me: cool and easy.”

Sternberg writes, “The iPod completes my conversion to Mac in general — even though I held on to my PC beliefs long after my friends had switched over. ITunes is so functional, whether for managing songs or listening to friends’ music. It’s simple, seamless integration. And maybe that makes me less hard-core — a sellout who bought into the marketing and joined the bandwagon. It’s not because I can’t figure out computers — it’s just easier. I may never buy another PC again.”

Sternberg writes, “The critics have launched their salvos, but five years later, the success of the iPod single-handedly has shown us there are other options beyond bug-ridden Windows-based PCs and the bulky music players that once dominated the market. You also can’t beat Apple’s unyielding service and support. Comparatively, the price can be hefty, but this iPod generation has learned that you get what you pay for. Jobs, of course, already knows this: I certainly will come back for more.”

Full article here.

Related articles:
Analyst: Apple Mac market share primed to explode; iPod Halo Effect to become increasingly important – June 13, 2006
Is there really an Apple ‘iPod Halo Effect’ behind Mac sales or not? – November 17, 2005
Analyst: ‘there are definitely a lot of people joining Apple Mac ecosystem for the first time’ – November 08, 2005
Analyst estimates over a million Windows to Mac switchers during 2005’s first three quarters – November 07, 2005
Microsoft executives acknowledge Apple’s ‘iPod Halo Effect’ – July 29, 2005
RealMoney: Apple’s iPod Halo Effect ‘quite profound,’ Macs taking good market share from Wintel – June 27, 2005
The Street’s Wolverton: Apple’s iPod halo shines – July 19, 2005
Needham & Co: Apple ‘iPod Halo Effect’ fueling Mac purchases; predict 43 million iPod sales in 2006 – July 18, 2005
Comprehensive survey shows ‘iPod Halo Effect’ is increasing Apple Mac sales, market share – July 12, 2005
SG Cowen survey shows evidence of a significant iPod halo effect boosting Apple Mac sales – July 12, 2005
Merrill Lynch: Mac sales ‘appear robust,’ expects futher evidence of ‘iPod Halo Effect’ – July 07, 2005
Morgan Stanley: Apple’s ‘iPod Halo Effect’ is ‘roughly double what the market expects’ – March 18, 2005
Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales – January 13, 2005
IDC VP Roger Kay sees no evidence of Apple ‘iPod Halo Effect’ based on ‘Apple’s desktop share’ – January 10, 2005


  1. Wow, a testimonial from a former Windoze PC user who finally ‘got it’.

    Nice to see…

    Welcome, Mr. Sternberg.

    MW ‘show’. As in, ‘Show someone an easier, simpler, more convenient, less stressful, more secure, and much cooler way of computing and they just may see the light.’

  2. Frank –

    I am currently available for adoption. I promise to keep my room clean, let Aunt Millie kiss me through her mustache, and clean up after the dog. Also, as I am 40, I can also make beer runs. Thanks for your consideration.

  3. Hi,

    Can someone answer what may be a very dumb question – when did Apple release a white 80 Gb iPod? I thought the 80 Gb came only in Black. I first saw the white 80 Gb today at Target. Was it launched with the 80 Gb black model and I just missed it / forgot about it?

    I’m glad to see Apple is sticking with the classic white iPods at the upper end. (Yes I know this is NOT true with the Nano – at least not yet.)

    Thanks for your response.


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