The Boston Redevelopment Authority Board of Directors on Thursday granted approval to the Apple Computer Store to build a state-of-the-art, three-story retail store at 815 Boylston Street in the Back Bay, adding a prime retail destination to the already-bustling shopping district that sits opposite the Prudential Center and the site of the future Mandarin Oriental Hotel.
As approved by the Back Bay Architectural Commission (BBAC) in August, 2006, the new store will replace an existing two-story building, The new 21,350 square-foot Apple Store will boast three floors of commercial retail space. The store’s external design will exhibit architectural elements that reference the general character and scale of the surrounding building fabric, and the building will also incorporate a green roof and an enclosed mechanical penthouse. The project will also provide for sidewalk improvements along Boylston Street.
The project is expected to go before the Zoning Board of Appeals in the near future, after which a construction date be set. Construction for the store is expected to last one year.
Apple currently operates six Apple Retail Stores in Massachusetts:
• Braintree, South Shore
• Burlington, Burlington
• Cambridge, CambridgeSide
• Chestnut Hill, Chestnut Hill
• Hingham, Derby Street
• Peabody, Northshore
Complete list of Apple Retail Store locations: http://www.apple.com/retail/storelist/
Related articles:
Apple Retail Store plan for Boston’s Back Bay hits snag – October 02, 2006
Apple amends design for planned store in Boston’s Back Bay – June 14, 2006
Apple’s proposal to raze site worries Boston’s Back Bay panel – March 09, 2006
Report: Boston to get major four-story Apple Store on Boylston Street – February 09, 2006
I hope they serve clam chowder,
(yawn)
any other big news stories, MDN?
Actually, for those of us in the Boston area, this is a big deal. There is no Apple store inside Boston itself. Boston is one GIANT college-town (Something like a third of the people here are college-aged). Considering college students are very likely to buy Apples, and considering that the Prudential Center is a busy shopping area, this is going to be great for Apple (and for Bostonians).
cool — i hope they have bands and special events there, like they do in some of the flagship big stores.
Knowing Boston, they are more likely to do better if they serve beer at the store.
Donovan, that’s “Chowdah.”
Say it right!
“Construction for the store is expected to last one year.”
Better tack on a few more months onto that number. Knowing the time Bostonians take to build things (i.e. “The Big Dig”…wink wink…nudge, nudge), you can expect delays.
CheekyGit,
Yeah, I hope the huge Apple logo doesn’t fall on anyone.
Thank you, Peter.
Now, excuse me.
I have to go pahk the cah.
Hey MacNabb, that’s McNabb
Boo to Apple for this.
Granted, there’s no Apple retail store in Boston proper, but there are about a million college bookstores that are all Apple resellers. Moving in on that turf is going to cripple those bookstores.
Because Mommy is from Boston.
@ Beans
No, that’s MAC-Nabb.
Get it?
Sheesh.
Cubert-
ANYWHERE does better selling beer!
Recently, here in NY state, a candidate for a state office position held a rally at the State Fair, advertising free hot dogs and BEER!.
The news clips were HILARIOUS!
PC apologist-
Are you kidding?
A major cutting-edge company such as APPLE, NEEDS a major presence in a large metro area, not just for the statement it makes, and the acompanying prestige, but to provide the full gamut of products (Apple and auxillary), that I doubt very much that those bookstores provide.
Not to mention the expertise.
What you never been to an Apple store?
Don’t know what a mac genious is?
OR, are you an MDN plant to generate response to your somewhat ridiculous position?
Besides, people who like to frequent those other stores, will.
Are you nuts? Don’t open an Applestore (official presence) because of a few bookstores.
Speaking as a shareholder, DON’T MAKE ME LAUGH!
MW- “report”
As in, “PC apologist, please report to the psychiatric ward, immediately”.
MacNabb,
NY state??? I coulda swore with a name like that you were a Philly boy like me! (adopted Philly boy, that is)
Cubert
I am a Philly boy, who resides near SYRACUSE now (where Donovan also played)
Too bad Apple didn’t move into the old
Tower records building. I think Virgin is there now.
Been awhile since I hit Newbury st. No place there to pahk.
lot of hot college girls.
MacNabb,
Go Birds!!!
Another store eh? Cool! – except not all of us live in the US. Maybe the real estate around the rest of the globe just isn’t up to Apples standards.
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Damn those uppity mechanical penthouses, anyway, moving up and down on stilts like that. They make such a racket! Since when is a third floor a penthouse, anyway?
Jobs won’t return my calls, so I shall have to follow the chain of command and contact the Lowells.
It will be the first unmanned Apple Store boasting virtual sales assistants as nobody will be able to afford to work in Boston for $12 an hour. Customers will interact using iMacs with iChat AV and conference with sales associates live from Cupertino. The only real employee there will be the Apple Genius (Must open/close the store and re-image machines) as he gets paid enough to survive living in a college area apartment with a few roommates. One security guard will be stationed at the front door like at the Asian supermarket Super 88, ready for any thieves trying to make off with merchandise or cash.
This is not Apple’s fault. Vote for Deval Patrick! Take back Massachusetts from the the insanity of the Republicans. Blue state for life.
Patrick,
Yeah, what you clowns in Massachussets need is another round of democratic incompetence and corruption. Hell, maybe you can even top the Big Dig!
-jcr
Patrick,
It floors me that you guys continue to elect Ted Kennedy. How can you comment on “Republican insanity” when you come from a state dumb enough to repeatedly elect Kennedy? Liberalism truly is a mental disorder.
Mark