Sirius shares spike in volume on ‘chatter of potential Apple partnership’

“Sirius Satellite Radio Inc. (SIRI) is trading at a session high, up $.10 to $3.93, on a spike in volume. The quick upswing is attributed to “chatter of a potential strategic partnership” with Apple Computers [sic] Inc. (AAPL) according to Briefing.com,” Ant & Sons reported earlier today.

Sirius closed at $3.90, up $0.07, or 1.83% on heavy volume of 36,487,378.

Full article here.

Related articles:
Apple iPod+Sirius Satellite Radio? – July 06, 2006
Sirius would like to work with Apple; Howard Stern Sirius podcasts for sale via iTunes? – December 09, 2005
Apple iPod combined with Sirius Satellite Radio would be a music revolution – May 27, 2005
Sirius Satellite Radio CEO Karmazin discusses Sirius-enabled Apple iPod – May 25, 2005
Sirius CEO Karmazin looks to add satellite radio to Apple iPod; no deal – yet – February 10, 2005
Sirius has approached Apple on adding service to iPod – February 09, 2005
Analyst throws cold water on Apple iPod – Sirius Satellite radio deal – December 16, 2004
Analysts: Apple iPod + Sirius Satellite Radio ‘technologically unfeasible right now’ – December 15, 2004
RUMOR: Apple to add SIRIUS Satellite Radio (and Howard Stern) to iPod in mid-2005 – December 10, 2004

37 Comments

  1. 1. Apple and Howard Stern have two of the most loyal audiences ever.

    2. Sirius is growing at a much faster rate than XM (because of Stern) and will pass XM in subscribers within the next year. Sirius went from under .5 million to well over 4 million in Howard’s first year.

    3. Sirius doesn’t have advertising on their radio stations. XM does.

    4. Sirius has the exclusive rights to almost all big name sports — NFL, NBA, Hockey, Soccer and Nascar in ’07. XM only has MLB.

    So, to those who dislike Howard Stern, that’s fine and everyone is entitled to their opinion. But, there’s no denying his effect on radio and satellite. He generates revenue like no one else and was worth every penny that Sirius paid him ($500 million for a 5-year contract). He is the face of Sirius and the ultimate reason why Sirius will beat XM. His departure from terrestrial radio is also why all those stations are suffering so badly without the ad revenue.

    Pick up your Sirius stock now, because in a few years when they start to turn a profit, you’ll be happy you did.

    I’ve been hoping for a Sirius-ipod ever since the first rumors of an Apple/Sirius alliance. Bookmark songs that you hear on Sirius to purchase later on iTunes. But song paradies and clips from the Stern Show on iTunes. Money in the bank.

  2. A smart Apple-Sirius partnership will include allowing people to listen to Sirius online through iTunes. I cannot get the Sirius online player to work on my Mac (it’s currently Windows Media-based and Flip4Mac is a crapshoot with Windows Media radio feeds).

    If I could listen to NFL Radio Feeds (best part of Sirius, taking a weekend road trip and listening to the games on the way home) in iTunes I would be a happy camper when suffering with a crap selection of games on TV.

    They should also put Stern’s radio shows on iTunes for $1.99 show/$16.99 month (with a discount for Sirius subscribers). They will put the Howard TV shows on iTunes for the same price. I subscribe to Sirius (in my car), but download pirate feeds of Stern’s shows so I can listen at my leisure my iPod.

  3. Lets see..

    Satellite Radio boasts … uhhh how many channels ??
    For how much per month ??

    Ok… cool.. but ..

    How many of THOSE channels will most people be listening to
    on a regular basis ?

    I would guess those who subscribe would say its around the same number of channels most non subscribers listen to in their car..
    Maybe 4 or 5 channels…

    So, you pay for (say) 1500 channels .. and only listen to 4 or 5 channels..
    Good value, huh ?

  4. XM’s subscriber numbers are inflated because it’s included on DirecTV systems, where nobody listens to it. I looked over their offerings and found them to be really lame, last-century musical categories. Too many arcane subdivisions of uninteresting styles, mixed with grab-bag combinations of genres put together in musically mindless ways. No intelligent design at work there. I don’t know much about Sirius yet, but if they tie up with Apple I’ll give it a look. I only know that XM has no smarts about music.

  5. Satalite radio is an idea that came and went. I can listen to all the shows I want through iTunes podcasts.
    I agree with the notion thats its Napster radio – besides if I wanted to listen to Howard Stern (isn’t once a enough?) I just go to iTunes Canada site and listen to him free.

  6. So let me see if I understand the last two posts:

    Napster = music that needs a monthly subsription
    Satellite radio = music that needs a monthly subscription

    Ergo: Napster = Satellite radio

    Wow, what brilliant powers of reasoning you have. Here’s another argument based on that logic:

    Mac = computer thingy with keyboard & mouse
    Dell = computer thingy with keyboard & mouse

    Ergo: Mac = Dell

  7. And plenty of people thought that no one would ever pay for cable television.

    Satellite radio is growing at a faster rate than cable did and is becoming more commonplace — a standard or optional feature in almost all new cars.

    Just because you hate Howard doesn’t mean that all Sirius programming sucks. That’s one channel. Turn the dial.

    Plenty of people ARE willing to pay for subscription services. Of course, many of those are Howard fans. I wouldn’t have bopught a lifetime subscription if it wasn’t for Howard. But I listen to sports, music stations, comedy channels, and plenty of Radio Disney when the kids are in the car.

    A Sirius-ipod would have the best of both worlds. Subscribers, like myself would get portable Sirius content without leaving our existing iTunes libraries behind (currently at 39.5 GB). Satellite would mean that Apple COULD offer over-the-air downloads. The ipod could allow you to bookmark songs playing for purchase on iTunes.

    Think before you say something is stupid. It may not be for you, but there is a target audience.

  8. I have no problem listening to streaming Sirius radio on the internet at work, and I’m on a Mac.

    I usually listen to Howard a bit in the morning and switch to my iTunes later in the day to hear some podcasts and listen to my own music (or co-workers libraries through sharing).

  9. Agree with you 100% there ipod G8TR, a Sirius iPod would be very cool (and would even get me to upgrade my trusty 20GB clickwheel iPod). I’ve had Sirius now for about 3 months and couldn’t imagine going back to regular radio. I can’t say I’m a huge Howard fan but I love listening to new music that I would never have otherwise heard (and without those damn annoying commercials every 10 minutes). Add in the NFL and Premiership and I’m set.

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