Apple announces iPod nano (PRODUCT) RED Special Edition, iTunes (PRODUCT) RED gift card

Apple today announced the iPod nano (PRODUCT) RED Special Edition. (RED) was created by U2 lead singer, Bono and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the world’s most iconic companies to make uniquely branded products. A portion of the profits from these products goes directly to the Global Fund to fund programs for women and children affected by HIV/AIDS in Africa. The iPod nano (PRODUCT) RED Special Edition comes in a beautiful red aluminum enclosure and features 24 hours of battery life, Apple’s innovative Click Wheel and an incredibly thin and light design. Apple will contribute $10 from the sale of each iPod nano (PRODUCT) RED Special Edition to the Global Fund to help fight HIV/AIDS in Africa. Apple will also offer a $25 iTunes (PRODUCT) RED gift card available for purchase at Apple’s retail and online stores next month.

“We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” said Bono, co-founder of (RED) in the press release. “It’s wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years.”

“Now customers can buy the best music player in the world and do something to help the world at the same time,” said Steve Jobs, Apple’s CEO in the press release. “We’re honored to work with Bono, (RED) and this team to contribute to an incredibly important initiative and help change the way people think about AIDS in Africa.”

The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the world’s leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the world’s most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed $5.2 billion (US) to more than 363 programs in 131 countries. For more information about (RED) please visit

The iPod nano (PRODUCT) RED Special Edition is available worldwide in a 4GB model for US$199. All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback. The iTunes (PRODUCT) RED gift card will be available through Apple’s retail stores and the Apple Store next month for $25 (US).

iPod nano requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 7.0 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0 or later. Internet access is required and a broadband connection is recommended.

See Apple’s new iPod nano (PRODUCT) RED Special Edition here.

Related articles:
Apple Store Fifth Avenue logo goes ‘red’ – October 13, 2006
Steve Jobs, Bono confirm ‘Product Red’ Apple iPod nano, iTunes ‘Red’ gift card – October 12, 2006
Oprah and Bono to unveil Product Red iPod nano tomorrow [UPDATED] – October 12, 2006
Red Apple iPod, new MacBook to debut next Tuesday? – May 12, 2006
Red Apple iPod coming soon? – January 27, 2006


  1. I love the idea of “Product Red” and agree wholeheartedly with helping everybody who has HIV/Aids.
    However, what I don’t understand is why seemingly all the $$ attention goes only (and always) to ‘women and children’? Do men not get infected and affected by HIV/AIDS as well? Do we continue to hold to the old stereotypes that women and children are totally helpless and can’t do anything for themselves while men don’t ever need any help at all? Do we continue to view women only as ‘victims’ and not as self-motivated intelligent people who don’t NEED to depend on others for their well being?

    We don’t live in Lake Woebegone do we? Shouldn’t we be concerned with assisting anyone who needs help and ignore gender as being part of the equation?

    just my 2 cents.

  2. $10 x 10 Million Red iPods per year = still 100 million dollars out of Apple’s pocket. Maybe $20 would have been better, but depending on sales, the total donation will still be fair. Really, it’s up to the people who will buy this iPod.

  3. This is all well and good from the perspective of the generally-uninformed and guilt-afflicted American and western citizen/consumer, but the fact remains that all of this “aid” pouring in to “Africa” to fight the “scourge of AIDS” is doing far, far more harm than good.

    Rock “stars” such as Bono may feel really self-laudatory when they tuck themselves in at night, thanks to their “tireless” efforts to “effect change” on the African sub-continent, but were he and others of his ilk really, truly concerned with “doing the right thing” they’d instead trumpet what a few brave souls in African countries have said themselves: STOP giving free money to these “charities” and “aid groups” and the corrupt governments that prop them up. Then and only then will REAL change — for the better — begin to be effected.

    AIDS is an ill-defined term in Africa that is utilized to raise hundreds of millions of dollars from guilt-ridden, especially-white, western consumers and the money given often never reaches the people who need it. Far better for the west to step back and encourage the African populace to demand their governments act properly.

    I don’t argue that Apple could’ve realistically turned down Bono’s proposal, and on the surface it will seem as though everyone involved will benefit. But I had hoped for better.

  4. realist:
    “Well, it’s a little more complicated than that. The amount of advertising that it would take to generate the type of exporsure that Oprah herself will provide for this product would probably cost more than the total amount that Apple is going to donate. So this donation can nicely fall into the marketing expense category instead of coming directly from the gross margin. So this isn’t exactly coming directly from Apple’s profits. “

    Keep in mind iPod has reached the level of “cultural icon” and anyone in the demographic that Apple targets their product to is already aware of the existence of the iPod. Sure, when it was first released this exposure would have been huge, but now iPods are as big as Oprah, if not bigger.

    Also, iPods are big globally I don’t think Oprah is big outside the United States. I expect this will be a global campaign.

  5. Lostek

    Yes, yes, the money from charities is often lost due to bad supervision, high overhead costs of organisations, bad management, corruption in the countries you’re trying to help and within the organisations, and unwillingless of the governments to really do something to change things. If this money is going to be lost somewhere down the road, at least some awareness will be raised through these products and campaigns so that people can really act and change things therough their direct actions.

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