Apple announces iPod nano (PRODUCT) RED Special Edition, iTunes (PRODUCT) RED gift card

Apple today announced the iPod nano (PRODUCT) RED Special Edition. (RED) was created by U2 lead singer, Bono and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the world’s most iconic companies to make uniquely branded products. A portion of the profits from these products goes directly to the Global Fund to fund programs for women and children affected by HIV/AIDS in Africa. The iPod nano (PRODUCT) RED Special Edition comes in a beautiful red aluminum enclosure and features 24 hours of battery life, Apple’s innovative Click Wheel and an incredibly thin and light design. Apple will contribute $10 from the sale of each iPod nano (PRODUCT) RED Special Edition to the Global Fund to help fight HIV/AIDS in Africa. Apple will also offer a $25 iTunes (PRODUCT) RED gift card available for purchase at Apple’s retail and online stores next month.

“We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” said Bono, co-founder of (RED) in the press release. “It’s wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years.”

“Now customers can buy the best music player in the world and do something to help the world at the same time,” said Steve Jobs, Apple’s CEO in the press release. “We’re honored to work with Bono, (RED) and this team to contribute to an incredibly important initiative and help change the way people think about AIDS in Africa.”

The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the world’s leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the world’s most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed $5.2 billion (US) to more than 363 programs in 131 countries. For more information about (RED) please visit

The iPod nano (PRODUCT) RED Special Edition is available worldwide in a 4GB model for US$199. All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback. The iTunes (PRODUCT) RED gift card will be available through Apple’s retail stores and the Apple Store next month for $25 (US).

iPod nano requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 7.0 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0 or later. Internet access is required and a broadband connection is recommended.

See Apple’s new iPod nano (PRODUCT) RED Special Edition here.

Related articles:
Apple Store Fifth Avenue logo goes ‘red’ – October 13, 2006
Steve Jobs, Bono confirm ‘Product Red’ Apple iPod nano, iTunes ‘Red’ gift card – October 12, 2006
Oprah and Bono to unveil Product Red iPod nano tomorrow [UPDATED] – October 12, 2006
Red Apple iPod, new MacBook to debut next Tuesday? – May 12, 2006
Red Apple iPod coming soon? – January 27, 2006


  1. I can’t believe those of you who are critical of Apple for “only” donating $10 per sale to the charity. They don’t have to donate anything to charity. So the fact that they are shows they are very generous. A previous poster pointed out that that likely comes right out of their profits on the Nano sales.

  2. CFO: “the $10 per unit comes straight from Apple’s profits.”

    – Well, it’s a little more complicated than that. The amount of advertising that it would take to generate the type of exporsure that Oprah herself will provide for this product would probably cost more than the total amount that Apple is going to donate. So this donation can nicely fall into the marketing expense category instead of coming directly from the gross margin. So this isn’t exactly coming directly from Apple’s profits.

    With that said, however, it is still money being used for a good cause, and it would be nice if more companies did something similar.

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