“Activist and rock singer Bono along with Oprah Winfrey is partnering with Apple Computer on a red-colored iPod to help promote a charity [PRODUCT RED] aimed at battling AIDS, AppleInsider has learned,” Kasper Jade reports for AppleInsider.
“The U2 frontman and Oprah will publicly unveil the new ‘iPod nano Red’ — a 4GB version of Apple’s second-generation iPod nano in red anodized aluminum — on national television this friday,” Jade reports.
Jade reports, “The two celebrities swung by Apple’s North Michigan Ave. retail store in Chicago, Ill. on Thursday afternoon to film a promotional segment for the cause, which will air on tomorrow’s edition of the ‘The Oprah Winfrey Show.'”
Full article with pricing details and more here.
MacDailyNews Note: On the PRODUCT RED website, it states in the timeline: “October 13, 2006: (RED) appears on Oprah for US launch,” although no specific product is mentioned. Also on the PRODUCT RED website here, it states: (RED) ALERT! WE’RE GOING ON OPRAH Tune in to The Oprah Winfrey Show in Friday, October 13 to see (RED)! Join Oprah and Bono as they paint the town (RED) – with special appearances by Penelope Cruz and Kanye West!
On Oprah.com, tomorrow’s show is promoted “Oprah and Bono Paint the Town ‘Red'” with the accompanying text, “Coming up October 13, 2006: Get ‘red’-y! It’s something so huge, it took Oprah, Bono and a convertible to happen! Plus Penelope Cruz and Kanye West are in on it! An extraordinary launch! Then, Alicia Keys shares her latest passion. An exclusive, one-time-only performance! Chicago goes “red” today and this is just the beginning!”
(Advisory: the quotes above have used up MacDailyNews’ entire monthly allotment of exclamation points.)
[UPDATE 3:33pm EDT: Mike Hughlett reports for The Chicago Tribune, “Apple Computer – through its ubiquitous iPod – is expected to be the next famous brand to join rock star Bono’s ‘Product Red’ crusade against AIDS in the developing world. Apple is expected to unveil a ‘Product Red’ iPod Friday, said Richard Feachem, executive director of The Global Fund to Fight AIDS, Tuberculosis and Malaria.”
“The Global Fund is the repository for proceeds raised from products branded as Product Red, a project started by U2 front man Bono in January,” Hughlett reports. “Product Red’s official U.S. launch is slated for Friday with a Bono appearance on Oprah’s Winfrey’s television program. The two celebrities shot footage for the show Thursday at The Gap and Motorola outlets on Chicago’s Miracle Mile.” Full article here.]
Steve Jobs, Bono confirm ‘Product Red’ Apple iPod nano, iTunes ‘Red’ gift card – October 12, 2006
Red Apple iPod, new MacBook to debut next Tuesday? – May 12, 2006
Red Apple iPod coming soon? – January 27, 2006