The Motley Fool: Intel gives Apple a free pass while everyone else is supposed to use Viiv

“At a recent trade show in Japan, a senior Intel executive praised newfound partner Apple or its consumer-friendly, proprietary entertainment platform,” Anders Bylund writes for The Motley Fool. “Then he turned right around and prayed for Japanese electronics manufacturers to support the open standards of Intel’s Viiv entertainment platform — which is notably incompatible with iPods and iTunes. Want another cake while you’re eating this one, Intel?”

“‘Let Apple be Apple,’ said Eric Kim, senior VP of Intel’s home entertainment group,” Bylund writes. “The fact that Steve Jobs and his merry men have a virtual stranglehold on the digital music market can inspire its partners to forgive many a flaw, like a tightly locked-down media format that won’t work with anybody else’s hardware until Apple decides to loosen up a bit and start selling third-party licenses.”

MacDailyNews Note: You mean like Motorola? Oops, sorry to break Bylund’s flow.

Bylund continues, “Even Intel, provider of the chips powering today’s Macs, doesn’t have the right to sell gadgets or software that can play your iTunes downloads, and the chipmaker seems OK with that.”

“I’m a big fan of open standards myself, and would be happy to see Apple’s closed platform opened up so I could buy songs through iTunes and play them on my Creative Zen media player. Intel is in a position to push Apple into licensing its FairPlay digital rights management scheme to Viiv devices. Giving Apple a free pass while everyone else is supposed to get in line makes Intel look like a wishy-washy turncoat that doesn’t really believe in its own product,” Bylund writes. “‘At the end of the day, consumers want choice,’ Kim said. But no matter what they choose, Intel wants to be a part of the solution.”

Full article here.
You want to play iTunes content on a media player, Mr. Bylund? Then get an iPod.

Apple should not license FairPlay to others unless and/or until it makes business sense, not because someone wants to buy an also-ran device and buy from Apple’s iTunes Store. Also-ran device buyers like Mr. Bylund should use the also-ran online media outfits to which they’ve consigned themselves with their purchasing mistake, er… decision.

Intel is not “giving Apple a pass.” Intel doesn’t tell Apple what to do. Never forget: Universal Binary means it runs on Intel and PowerPC (and there’s always AMD for those that like to compute a bit more leisurely). Intel needs to keep working hard to keep Apple’s business and thanking them profusely for it.

Related articles:
Motto inside Intel: ‘Let Apple be Apple’ – October 03, 2006
Apple’s vs. Microsoft’s music DRM: whose solution supports more users? – August 17, 2005
The de facto standard for legal digital online music files: Apple’s protected MPEG-4 Audio (.m4p) – December 15, 2004


  1. Hey Hairbo:

    Although I understand what you would want in a prerfect world that all hardware works with all software.

    I think you need to be hard on MS as well.
    It seems any software they are now creating will work only on MS operating systems (except MS Office – but who knows how long that will last).

    Enough already!!! I can’t take it anymore.

    He says with a straight text line, “I’m a big fan of open standards myself, and would be happy to see Apple’s closed platform opened up so I could buy songs through iTunes and play them on my Creative Zen media player.”

    Almost every line is full of meaningless crap. 🙁

    “I like open standards”, that is why I like micro crap. !!! (Zune is even more closed than the others) ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    open “Apple’s closed platform”, er its the only one that allows mp3 legally. ???? How open can you get???

    “buy songs from iTunes and play on my Creative Zen” Cheeze, lazy bum. Buy, rip, burn!!! But I guess he is just to lazy to do anything for himself.

    Hey, I got to stop, cause I could go on and on. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />


  3. gforce,
    The argument is not “consumers want choices.” Rather, the argument is “consumer choice is better for consumers.” There’s a difference. And no, consumer choice is not always accurately reflected by marketshare. That should be obvious by now.

    Thinking that the issue of opening up FairPlay is limited to the desire to use also-ran mp3 players is quite naive. The scope is far greater than that. Sure, it’s not too bad right now while there are only a limited number of devices that take advantage of the digital entertainment world and while we still have the ability to burn music CDs, but that could change very easily and end up like iTMS tv shows and movies.

    Seriously, why are you guys afraid of Apple opening up? Do you guys actually think that people will stop buying iPods? You’re acting as if people only buy iPods because it’s tied to the iTMS. I would like to think that you know better than that.

  4. idoit…you want choice? Then choose to buy iPod + itunes for a seamless musical/vieo experience. Also choose to buy other mp3 players for the zillion other download services. You have many many options but no, you have to be able to have it ALL. You sound like that brat in the movie Babe….wahhhhhh…its not the right colorrrr!

    Why do so many of these twits whine about choice when there are tons of coices out there. iPod is not the only MP3 player out there. Choose something else…you have the options. But alas, you just choose to whine.

    Ok,,,I’ve griped enough.

  5. @ Robert re: Sony phone

    Apple makes a very portable player for your tunes so you don’t need to waste your cell phone’s battery to play music. Can’t you see the solution in that? It the meantime, it’s a minor inconvenience to get the music onto your phone, and you’re backing it up in the process.

  6. Ha! Coolfactor, how nice of Apple to be so kind as to protect me from using my cell phone’s battery. I suppose the reason why Apple prevents you from burning a movie to a DVD is to prevent you from wasting overworking your television too.

  7. You can play iTunes on any mobile phone. My 16 year old daughter exports her iTunes songs into 3GPP via QuickTime player then copies them over via bluetooth. Since she only wants a few songs she batch exports them quickly. If she can do it (she’s a textiles major, not IT) then any motley fool can.

    Open standards already exist, they just require a little work.

    I agree 100% with macaholic too.

  8. Intel knows whatever Apple comes up with it will beat the pants off Viiv.


    Who the hell is doing Intel’s branding anyway? That’s about the dumbest name ever. Only Microsoft comes up with more ridiculous sounding product names.

  9. @ coolfactor:

    Yes, I do like the form factor of the iPods which is why I have some, but I would like to be able to use songs I’ve purchased on my own phone which I also purchased.

    All I’m saying is that it’d be nice if Apple worked with more than just Motorola to allow us to use our legally purchased items on our devices. I’m not asking for totally open standards, but working with Motorola, Sony and maybe one or 2 other manufacturers would cover a large portion of us who should be able to do what we’d like with our songs.

    Like I also said…..the other option would be for Apple to make their own cell phone and I’d probably jump all over that….but last time I checked that doesn’t exist and all the rumors are just that.

  10. What a bunch of losers. Apple is on top because they figured it out. End of story. The closed system works. The content providers want to safeguard their product and the customers want to own their purchases. Apple provided a means that satisfied both. In the meantime, Apple is making a killing as they should.

    You can’t fit a V-8 from a Ford Mustang into V-8 engine bay of Pontiac Grand Prix. And don’t go bitching to the car companies about it… You buy one an shut the f*ck up. If you want in, BUY AN iPOD stupid. It’s that simple! Stop bitching about incompatibility with other players and the iTUNES Store.

  11. I’m so sick of the weak “choice” argument. A consumer can choose a complete hardware/software platform which happens to be not only easy to use, reliable and happens to dominate the market (Apple and its iPod & iTunes software and store), or another software platform that happens to be buggy, unreliable and doesn’t necessarily plays for sure with the hardware device chosen (Toshiba, et al and Microsoft PlaysForSure). The consumer is an idiot if he wants to choose whatever device he wants and whatever store to buy the songs. But in the end, the fool is struck with a Microsoft platform. I, for one, just wants a solution that works. That’s why Apple’s for me.

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