Starbucks and Apple today announced the availability of the Starbucks Hear Music catalog on the iTunes Store, giving iTunes users the ability to preview, buy and download a wide variety of Starbucks popular Hear Music titles. Hear Music produces a wide range of albums showcasing new and classic artists including the well-known Artist Choice series, Opus Collections, Debut Series releases by emerging artists, as well as new works from major artists. Starbucks Hear Music offerings will be available in a special new Starbucks Entertainment area within the iTunes Store and will include a wide variety of popular content as well as playlists created specifically for iTunes.
“We’re excited to work with iTunes to add a significant new digital experience to the innovative buying experience we’ve been offering in Starbucks locations for more than 10 years,” said Ken Lombard, president of Starbucks Entertainment, in the press release. “Many of our customers want to listen to our music on their iPods, and now that will be easier than ever.”
“Millions of people enjoy the great music featured at Starbucks locations worldwide, and ask us for it by name,” said Eddy Cue, Apple’s vice president of iTunes, in the press release. “Starbucks Hear Music has been a hit with music fans and we’re thrilled to add a Starbucks area to iTunes with all this great music online for the first time.”
The Starbucks Entertainment area within iTunes will feature a wide variety of playlists including unique music hand-picked by the same Starbucks Hear Music content team responsible for selecting the music played in Starbucks stores around the world. Playlists and content will be updated frequently and will also include digital versions of many of Hear Music’s popular CD series and co-releases such as the Marvin Gaye Opus Collection and Sonya Kitchell’s Words Came Back to Me, which was released as part of Starbucks ongoing Hear Music Debut CD series. Customers can purchase either the entire playlist or individual tracks from the Starbucks Hear Music playlists.
The iTunes Store features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos and 220 television shows.
Starbucks Coffee Company launched Starbucks Entertainment in 2004 to help customers discover quality entertainment options as part of their daily coffee routines. Starbucks Coffee Company first acquired Hear Music in 1999 to become Starbucks Hear Music, the sound of music at Starbucks.
Visit the new Starbucks Entertainment section of Apple’s iTunes Store here.
“Starbucks Corp. on Thursday raised its long-term store opening goal to 40,000 from its prior target of 30,000, pushing the coffee-shop operator’s shares up in afternoon trading,” Angela Moore reports for MarketWatch. “At an analysts’ meeting in its hometown of Seattle, Starbucks said that the 40,000 growth target is made up of 20,000 locations in the United States and 20,000 internationally.”
“The company currently has about 12,000 locations,” Moore reports. “Starbucks also said it was partnering with Apple Computer Inc., giving users of Apple’s iTunes music Web site the ability to preview, buy and download a wide variety of Starbucks popular Hear Music titles. At the meeting, Starbucks executives said the move was not purely promotional, but was seen as a profit driver for the company.”
Full article here.
Starbucks to enter digital music market with HP – will they use Apple iTunes? – March 11, 2004