Study reveals Apple continues to gain share in music markets

“After recently completing its 12th bi-annual teen survey, research and investment firm PiperJaffray said Apple Computer continues to gain share in the digital music player and online music markets, despite the constant emergence of new competitors,” AppleInsider reports.

“The survey, which polled nearly 1,000 high school students, found that iPod market share grew to 79 percent from 77 percent over the past six months. ‘Of the students surveyed in the fall 2006 PJC teen survey, we found that 72 percent own an MP3 player and 79 percent specifically own an iPod,’ analyst Gene Munster wrote in a summary of the survey results,” AppleInsider reports.

AppleInsider reports, “According to the study, 45 percent of students expect to buy a new digital music player in the next 12 months, up from 41 percent who said they expected to buy a player in the 12 months after the firm’s spring 2006 survey. Of those expecting to buy an digital music player in the next 12 months, 76 percent indicated they would buy an iPod — a figure which was slightly down from the 88 percent who said they planned to buy an iPod in the spring. ‘While Apple may have lost some ground in this category, 76 percent is still significantly higher than the next highest at 8 percent (Sony),’ Munster wrote.”

AppleInsider reports, “Meanwhile, the study found that 79 percent of students are currently downloading their music online. However, most (72 percent in fall 2006, up from 65 percent in spring 2006) continue to use free (P2P) music sharing networks instead of paying for music legally. ‘But of those students who use legal online music services, 91 percent said they use iTunes, which is up significantly from our spring 2006 survey, in which 71 percent of legal music downloaders said they use iTunes,’ Munster explained. ‘We believe this is a result of the increasing variety of content on iTunes.'”

Munster maintains an “Outperform” rating on shares of Apple Computer with a price target of $99.

Full article with much more, including detailed survey results, here.

24 Comments

  1. “72 percent own an MP3 player and 79 percent specifically own an iPod”

    Which means that a 151 percent of students are failing math and economics but might have a bright future in tech reporting.

  2. ==
    “72 percent own an MP3 player and 79 percent specifically own an iPod”
    ==

    That’s totally correct. There are two sets of people in that sentence (one a subset).

    (1) 72% of the people surveyed own some kind of MP3 player and (2) of those people 79% of them specifically own an iPod.

    :shrug:

  3. readitagain:

    Yes, that’s what he meant, but its not properly written. Hence, he needs an editor.

    “”we found that 72 percent own an MP3 player, 79 percent of which specifically own an iPod”

    Fixed.

  4. q*bong is kinda slow too with his statement. Remember that these are only teenagers which I believe makes up only about 18% – 20% of the total US population. I think it is facinating that 562 divided by 720 equals 78.8888% of the group fortunate enough to be able to own a mp3 player choose Ipod. I wonder what the demographics for the other age groups turns out to be?

  5. LOOK AT THE SURVEY RESULTS

    What is hysterical is that 3% responded they intend to buy a “Dell” MP3 player in the next 12 months.

    Wonder what they will buy – Dell discontinued the DJ!

  6. “What is hysterical is that 3% responded they intend to buy a “Dell” MP3 player in the next 12 months.”

    Perhaps they are desperately trying to unload their Dell DJ and want to generate buzz. You can probably find tonnes of discounted Dell DJs on eBay.

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