Microsoft fails to secure key Zune domains

“Microsoft’s ambitious multimillion-dollar Zune digital music recipe oddly lacks a key online marketing ingredient: dot-com domains,” Red Herring reports.

Red Herring reports, “The Redmond-based software behemoth last week announced a $249.99 price tag and November 14 as the date the device and its accompanying Zune Marketplace online music site will become available.”

“Zune.com is registered to one Antonio Nogales of London. Mr. Nogales was unable to be reached for comment at the out-of-service phone number found in Network Solutions’ Whois record on the domain, created in June of 1998,” Red Herring reports. “For Microsoft, this is just par for the course in its Zune strategy, though.”

“How else can you explain a black under-construction page at Zune.com? Right now Zune.com brings up a black page in a web browser that says ‘Welcome to zune.com’ and ‘UNDER CONSTRUCTION.’ Microsoft confirmed that the company does not own Zune.com. Microsoft did register Zune.net, but not until June 26, 2006, according to the Whois database record,” Red Herring reports. “‘Someone else owns Zune.com and that’s the deal,’ a Microsoft representative said. ‘It’s Zune.net and it’s not launched yet.'”

“Meanwhile, Microsoft keeps Comingzune.com as their placeholder for all communications on the Zune launch,” Red Herring reports. “But the official site will be at Zune.net—if you can remember it’s a dot-net.”

Full article here.
Brown is the color of dried blood.

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49 Comments

  1. Three things:

    1) the world is too fixated on dot-com domains. They’re not necessary at all. dot-com is severely over-used.

    2) If MS has a valid product (ie. Zune), then they would be entitled to the domain name if the current own doesn’t have a legitimate use for it.

    3) MS could easily buy the domain from the current owner at a reasonably outrageous price.

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