Beleaguered Napster opens online song outfit in Japan

“Napster Inc. said on Tuesday it launched an online song distribution site in Japan, challenging Apple Computer Inc. and popular music phones,” Reuters reports.

“Napster Japan, a joint venture between America’s Napster and Tower Records Japan Inc., will introduce a service that lets members listen to and download an unlimited number of songs from its database of 1.5 million selections for 1,980 yen ($16.80) a month. Users will also be able to transfer music to compatible music players,” Reuters reports.

“About 90 percent of Napster Japan’s lineup is music from outside Japan… Napster Japan targets 1 million subscribers in three years. The site also lets consumers buy songs without subscribing. The companies expect about 1 million individual downloads a month by around March,” Reuters reports.

Reuters reports, “Napster’s challenge in Japan, along with other online music sites like Apple’s iTunes music store, is to expand in a market where more people download music directly onto mobile phones than to personal computers. KDDI Corp., the country’s No. 2 phone company, leads the market for wireless music download… NTT DoCoMo Inc., Japan’s No. 1 mobile operator, offers a phone model that is compatible with the Napster service, he said, and it plans to make more phones that are Napster-compatible.”

Full article here.
Yawn. Two wrongs don’t make a right. Maybe Tower Records Japan, Inc. will end up buying beleaguered Napster since nobody else seems to want it or even want to work with it.

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10 Comments

  1. The only way I can see myself ever using a subscription is if it were cheap enough to have on top of my regular purchasing budget. A subscription needs to be totally complimentary to my normal purchasing habits, to expose me to new music and then get me to buy that music.

    I buy a fair number of albums but there are those that I would like to try but am not going to commit to, or those songs that I like at the time but will get tired of. £5 a month or something might tempt me – even with some sort of restriction, 10 albums a month or at a time or something. If I found something I liked, I would buy it, perhaps with a small discount – even a few percent could work in the long run. If I don’t then I’ve not wasted money on it and can move onto something else.

  2. I guess Chris Gorog was upset that Napster still had some money left. His plan to lose every last penny in Napster’s accounts was going too slowly. Launching a subscription service in Japan with 90% of the music non-Japanese should take of the rest of that money in a jif.

  3. > When Napster goes bankrupt and closes the doors, what happens to the music on the computers of all those dumb enough to have subscribed to their fiasco?

    Techinically, since you were renting the music month-to-month, you are simply losing the ability to continue renting. That’s a flaw in the music subscription model. The same issue would occur if you forgot to pay one month or you lost your hard drive in a crash. I suppose you could sign up with Real or Urge and rent those songs again, if you were “dumb enough” a second time.

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