Podcaster of the year Laporte wants to change ‘podcast’ to ‘netcast,’ looks for Microsoft’s help

“The podcaster of the year told an audience of 1,000 at the Podcast Expo in Ontario, California Friday that Apple’s iTunes software was the best thing and the worst thing that ever happened to podcasting,” Frank Barnako reports for Marketwatch.

Barnako reports, “Leo Laporte, founder of the TWIT network of podcasts, said Apple made podcasts accessible to millions by developing software that made it easy to download the show. However, the association of Apple and its iPod product with podcasts is confusing to many consumers, Laporte said, and has limited audience growth.”

“‘Is podcasting the right name, given also Apple’s asserting it owns the word ‘pod’ and is it good for Apple to be a monopoly in this?’ he asked during his keynote to standing room only audience of more than 1,000 in the Ontario, Calif. Conference Center,” Barnako reports.

Barnako reports, “Laporte said he’s now calling his 13 shows, ‘netcasts.’ ‘People understand the idea of a ‘cast,” and they also know the Net,’ Laporte added. ‘Our job is to grow the audience, and to make Netcasts more accessible.’ Taking the word ‘pod,’ off them, he said, may help that process along.”

Full article here.

“Los Angeles radio host Leo Laporte rallied podcasters at the Podcast and Portable Media Expo in Ontario, Calif., Friday during a keynote speech aimed at encouraging Microsoft Corp. to add a podcast aggregator in its next operating system,” Laurie Sullivan reports for TechWeb.

Sullivan reports, “Laporte, who recently launched the podcast network TWiT.tv, thanked Apple Computer Inc. for putting podcasting on the map with help from the iPod, but said podcasters need other technology companies to step up to the plate. ‘Podcasting is not dependent on Apple, iPod or iTunes, and podcasters need to spread the word,’ Laporte said. ‘I’m very disappointed in Microsoft. I had hoped Zune would support podcasting. I had hoped Vista would support podcast aggregation, but it will not.’

Full article here.
“Netcast?” How ’bout “Leadballoon” instead? ‘Tis far too late to change the name. And since when is Apple a “monopoly” in podcasting?

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  1. You can call it anything you want, but they are all still BROADCASTS no matter what device you watch them on. I think the best thing to do would be to startover, and remove pod and cast from podcast. Now I know that sounds like nothingm but it’s a start.
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  2. I listen to several of his podcasts. He makes a good point, but also admits that it may be too late to change the name. He’s a mac fan, and a good guy, don’t give him so much grief. MDN is way off on this one…

  3. He’s really doing the only thing he can. For whatever reason, Apple feels it’s in their interest to sue anybody using the word podcast. What are the thousands of podcasters supposed to call their broadcasts? As one who is always accused of being a Mac Fanboy, this is one move I don’t understand. Why wouldn’t Apple want everyone on the planet calling them podcasts?

  4. Apple’s not suing anyone. They sent a C&D letter to a podcast company regarding a product called “MyPodder”. They make it very clear that they have no interest in the word “podcast”. It’s unfortunate that so many in the podcasting community, including Leo Laporte, have decided to run with this and blow it way waaay out of proportion. Apple’s done nothing but promote the fledgeling industry. I dare say that Apple single-handedly jump-started it but bringing it to the mainstream. Now one news story gets misconstrued by several pro-PC sites and suddenly everyone is vilifying Apple as monopolists and court-mongers. We all know that Apple is a company out to make a profit like any other company and they’re far from perfect but you’d be hard pressed to find in Apple the same vicious spirit of ruthless greed that has transformed Microsoft from a company full of promise into the bloated, hated beast that it is today. To think that anyone would go to Microsoft for help with launching an industry makes me shudder.

  5. You can say whatever you want, but Laporte is dead wrong on this one. It’s really funny how these guys seem to forget who opened up this market for them in the first place. It sure as hell wasn’t Microsoft, I do know that.

  6. Apple isn’t “asserting” that it owns the word “pod” in connection with their service – they actually DO own the trademark. They are merely defending their property and brand. And why shouldn’t they?

    I’m with the others here who have said he should be careful what he says about the company that was instrumental in TWiT’s ascendance. He’d better be sure he has another way to distribute his program online, should he suddenly find himself with an invitation to find another outlet, having now attempted to extract “pod” from his ‘cast… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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