Intel has debuted a new television ad, “Multiply,” and also posted a behind-the-scenes video about the making of their new ad campaign which showcases Apple Mac hardware and Apple software being used to create Intel’s new effects-laden ad campaign.
Rich in imagery and brilliant in effects, these commercial films multiply the power of video technology. – Intel
Find out how Intel created their new advertising campaign “Multiply” in the video here.
Note: video is .asx which may require Flip4Mac’s Windows Media Components for QuickTime. More info and link for free download here.
Intel’s new “Multiply” TV ad:
Related article:
Intel gives ‘little more than a passing mention of Microsoft’s biggest product for ten years’ – September 27, 2006
a real blossoming relationship going on here
“Note: videos are .asx which may require Flip4Mac’s Windows Media Components for QuickTime. More info and link for free download”
made on a mac, but not made to be viewable on one lmao
Video stalled after a few seconds. Piece of crap WMV.
As if there was any other way to effectively do it. XD
to heck with that video, lets see the “Funjet” red bikini girl in some PORN
Apple is having a HUGE impact on intel. These promos are done exactly like the Apple promos. They want to be Cool.
They’re on YouTube. Skip the WMV entirely.
“Mr. Dabada” =
“Ice Cream” =
Making Of =
Now Apple needs to make an ad for the iBook & iMac, kind of in a similar vein, and using the the Intel “bling bling bling bling” at the end.
I convert every useful wmv to MPEG4 with iSquint. Great little prog.
It would be funny if some of the Macs were PowerPC. This is really more about the ad firm’s relationship with Apple than Intel’s, though.
“Note: videos are .asx which may require Flip4Mac’s Windows Media Components for QuickTime. More info and link for free download”
I know WMP is no longer in development for the Macintosh but I’ve still yet to see a WMP file that won’t play using the old player. Anyone have a link to a video that won’t work with WMP and requires Flip4Mac to play?
Ugh. Just watched the making of. I used to work for the Agency guy. Major douchebag.
Meanwhile, the ads are pretty weak (but so are the iPod ads and these are similar) and if I’m not mistaken (and I sometimes am) there are no production Macs with Core 2 Duo are there? So these must have been made with a regular Core Duo?
I don’t think this is that big of a deal. Most likely the ad agency that Intel hired to do the video uses Macs anyway, so it’s not like Intel themselves sat down bought a bunch of Macs and whipped these ads out.
I do think it’s interesting that the content of the ad is more Apple-like.
Is .asx an abbreviation for asexual? Some geek’s subtle confession?
And shouldn’t the word “abbreviation” just be “abbr.”?
@PC Apologist: The new iMac have Core2Duo.
I thought they were a ripoff of the not so great new iPod commercials.
Intel may have given the OK for the making of ad, as well as the real ad, but they did not make it (film, edit, etc) The video company uses macs, and they happen to be intel powered ones, that the only reason you can see them in the video, not because intel said throw sum macs in there.
that guy was really neat, what a good dancer!
Check out Visual Hub for video conversions, it’s extremely easy and also does WMV3 very well.
Sure it costs a small amount, but it also joins video, uses X-Grid to use other Mac processors over a network and other niceties.
Set up a bunch of conversions and let it rip for days on end.
the world’s best processors for the world’s best OS
Check out the new Quads
http://www.hothardware.com/viewarticle.aspx?page=3&articleid=877&cid=9
scoll down and click on pictures
Apple needs to RESPOND NOW!!
The VooDoo box is awesome and of course the Dell sucks ass.
I installed Flip4Mac a while back and it works beautifully. WMV movies play in the browser just like any other movies – I never even worry about what format videos are in, they ‘just work’ on my Mac.
bob, stop whining and go download the free Flip4Mac. It works flawlessly to play that Intel .asx video. I do prefer Quicktime movies though, particularly H.264, just because the video quality seems better and the download seems faster. But, like Nick, I just don’t worry about it anymore. Like he said, “they ‘just work.'”
MDN Magic Word: music. Flip4Mac is music to my eyes.
Are there any disadvantages to Flip4mac?