“Intel is the latest big player in the PC market to launch a campaign encouraging PC manufacturers to make more sexy computers,” Tim Gaden writes for APC Magazine. “In a press release it has announced its ‘Intel Core Processor Challenge’, a US$1 million bounty for PC designers who are willing to ‘evolve the ‘big, beige box’ [perhaps better described as the ‘big silver and black box’ these days] and help bring to market more stylish, small, quiet and cool-running PCs perfect for any room in the home.'”
“This prize comes hot on the heels of the Microsoft’s new Hardware Design Guidelines which also encouraged PC makers to think more about the design of their products,” Gaden writes. “What’s driving this new thirst for PCs that look nice? What’s making the big beige/black/silver box, once a proudly functional, handsome work-horse into a liability?”
“Apple and its many, many beautiful products, that’s what,” Gaden writes.
Full article here.
MacDailyNews Take: Intel will award the Grand prize winner with up to US $300,000 for hard tooling costs of their winning design and US $400,000 for co-marketing activities with Intel promoting the design. The first place winner will receive up to $300,000 for hard tooling of their winning design.
Apple should simply enter their existing Macs, take the $1 million, and call it a day.
Related MacDailyNews article:
Microsoft tries to get box assemblers to design Windows PCs as Apple-like ‘objects of pure desire’ – July 27, 2006