AMD will sell processors to Apple in future, CEO Ruiz says

“Hector Ruiz, chief executive officer of Advanced Micro Devices Inc., said Apple Computer Inc. will eventually buy its semiconductors to provide an alternative to Intel Corp. chips,” Ian King and Ron Day report for Bloomberg.

King and Day report, “Apple started selling computers based on Intel microprocessors in February, and its exclusive use of them will drive it toward using Advanced Micro parts, Ruiz said in a speech yesterday at the Commonwealth Club in San Francisco. ‘Everybody wants choice,’ Ruiz said in the speech, in which he added that larger rival Intel’s practices have stifled the PC industry’s growth. ‘Knowing Apple, why would they want to be held hostage like everyone else has been?'”

“Sunnyvale, California-based Advanced Micro, the world’s second-biggest chipmaker, is Intel’s only remaining competitor in the more than $30 billion market for microprocessors, the computing engine of personal computers. Last year, Ruiz’s company grabbed sales from Hewlett-Packard Co. and other PC makers, pushing Intel’s share of the market to less than 80 percent for the first time in four years,” King and Day report. “Apple added to its share of personal computer sales in the U.S. market in the second quarter. The Cupertino, California- based company reported shipments increased 16 percent to 760,000 units, expanding its share to 4.8 percent from 4.4 percent, market researcher IDC said July 19.”

Full article here.

MacDailyNews Take: Currently, and for the foreseeable future, AMD lags behind Intel’s processors. Ruiz talks choice because he doesn’t like the choice made by Apple. It sounds like wishful thinking by Ruiz; Apple made the right choice with Intel. Still, anything can happen and, with Apple, it often does.

Related articles:
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IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
‘Fantastic quarter’ helps Apple double share of U.S. retail notebook market to 12% – July 19, 2006
Intel Core 2 Duo ‘Conroe’ vs. AMD Athlon FX62 – July 17, 2006
Report: Dell signs deal with AMD for millions of chips for full range of desktops, notebooks – June 26, 2006
Apple chose well: Intel poised to take massive lead across the board over AMD – June 07, 2006
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50 Comments

  1. Apple is not being held hostage because they do have the choice. Apple is not tied into Intel, but they will be loyal as Intel scrambles to remain competitive. Intel will do all the work to remain competitive against AMD. One of apple’s advantages is their streamlined supply chain. Adding an alternative processor will only complicate the process.

  2. AMD’s behind because they haven’t made any major chip releases lately. Last time they had a major chip revamp, they were ahead of Intel by light years, and then Intel updated their line and now Intel’s ahead. It’s basically whoever takes the fastest, longest steps who wins. All we have to do now is see AMD’s next big step.

  3. MacDailyNews Take: Currently, and for the foreseeable future, AMD lags behind Intel’s processors. Ruiz talks choice because he doesn’t like the choice made by Apple. It sounds like wishful thinking by Ruiz; Apple made the right choice with Intel. Still, anything can happen and, with Apple, it often does.

    Looks line MDN has a clear vision of the future….. A crystal ball perhaps??? As many may recall there was a time Intel was lagging AMD and this probably will happen again in future. As long as there’s innovation, these AMD and Intel will swap positions in being the leading company.

  4. Right now Apple needs to have the top processors, and Intel has them, AMD doesn’t. If AMD catches up or passes Intel, then Apple may look to them, but don’t hold your breath. It seems as if Apple and Intel have a good thing going, and are working together more closely than just Intel selling processors to Apple.

  5. Apple didn’t “choose” to use only Intel forever.

    AMD has done great things in the past, and they will again, and Apple CAN use them. Why be an Intel fanboy? Macs can use whatever’s best at the time. Right now it’s Intel. Someday it will be a mix of both. That is a GOOD thing. We should all hope for AMD to do amazing things.

    Having two chip suppliers is MUCH better than having one. Just thing where Apple’s pro towers would have been with only Motorola and no IBM! Yet before that, Moto had the G4 which gave us the fastest computers in the world at one time.

    What Ruiz says makes sense to me.

  6. Is it just me, or does this guy sound like every other Glaser-like wanna-be that’s said, “Oh, yeah. Apple’s gonna want to and need to do business with us”, along with a carefully placed use of the “c-word” (choice)?

    This guy is full of crap. Apple is not Dell. I know that Apple is gonna give me the best processor for the job.

    By the way, where is my MBP with C2D?

    MDN Magic Word “living”, as in: How do these guys make a “living” coming up with this crap?

  7. I have nothing against AMD but I think Apple made the right choice at this point in time. Intel seems to be on an innovative track for the first time in a long time, and it shows in the performance of their Core line.

    The one thing about Apple that puts AMD at a disadvantage is that since SJ came back, Apple has been all about paring down their lines. Using two brands of similar processors doesn’t really go with that plan. You could argue that they already did that with IBM producing the G5 and Motorola/Freescale the G4 but that’s not really the same thing because of the AIM alliance.

    Time will tell, but if AMD wants Apple (which they obviously do) they’re gonna really have to stay innovative.

  8. I’m sure Apple, like any other company in the space, keeps tabs and is privy to roadmap details unavailable to mere mortals. AMD has had their 15 minutes of fame at the expense of Intel. As long as Intel remains focused, I doubt that AMD will ever seriously leapfrog them again in critical technology.

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