European post production pros favor Apple by wide margin

“Apple Computer had one of the busier booths at last week’s IBC content creation and management forum and is by far the favorite solution provider for the European post production market, according to one research and investment firm,” Kasper Jade reports for AppleInsider.

“After attending the Amsterdam-based conference and speaking to 35 post production professionals, PiperJaffray analyst Gene Munster said 83 percent of those pros are expecting to spend the same amount or more on post production tools in 2007 as they did in 2006,” Jade reports.

Jade reports, “Those pros who expect to spend more in 2007 have budgets that place Apple spending at the top, according to the analyst. The combined budget breakdown from his survey is as follows: Apple (42 percent), Autodesk M&E (33 percent), Avid (21 percent), and other (17 percent).”

More in the full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]


  1. lol.. Autodesk is 2nd.. And they don’t have a Mac version.. shows to me that Autodesk is throwing away money by not supporting the Mac, and looks like an opportunity for another company to grab the market away from them.

    Would not mind seeing this happen.

  2. Apple should just steal market share from software manufacturers who refuse to put out a Mac version of their warez. I’m sure Apple can easily outdo what Autodesk does and grab market share from them. Release a competing product for software titles like Autodesk and see how these fuckers die in the end. “You refuse to release a version of your products for the Mac? OK, we’ll just release our own competing software title,” – steve Jobs.

    it’s a great market opportunity for apple.

  3. I don’t get it

    Avid and many Autodesk apps are both available for Mac OSX.

    So obviously part of the Avid and Autodesk shares are Mac as well, and either the Apple software (FCP) share is lower, or Mac OSX share higher than indicated.

    I cut on an Avid for many years, and then when FCP came out, it took me a month to get used to the interface, but I saw how much the usability in FCP kicked Avid’s ass and never looked back. Avid had a marginally better video quality however.

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