Disney sells 125,000 movie downloads via Apple’s iTunes Store in first week

“Walt Disney Chief Executive Robert Iger on Tuesday said the company sold 125,000 movie downloads worth $1 million in revenue through Apple Computer Inc’s iTunes online music store in the first week Disney movies were offered,” Gina Keating reports for Reuters.

“Iger told a conference of analysts the company expects to take in $50 million in added revenue during the first year of the iTunes movie download program, which was unveiled by Apple on Sept. 12,” Keating reports.

Keating reports, “Disney last week became the first movie studio to offer movie downloads through iTunes. The company placed 75 titles, such as ‘Pirates of the Caribbean: Curse of the Black Pearl’ and ‘National Treasure,’ on the Web site.”

Keating reports, “Iger said the number of films on iTunes would increase as Disney clears the broadcast rights to move them to the Web… Iger said Disney stood to benefit from further content sales through its Apple partnership when the computer company rolls out a device, code-named iTV, in the first quarter of 2007 that allows consumers to stream movies, music, photos, podcasts and TV shows from the Web to home media systems.”

Full article here.

See Disney movies via iTunes Store here.

[Thanks to MacDailyNews Reader “Kevin P.” for the heads up.]
You can bet all of the other studios just took notice of this news. Just wait until Apple’s “iTV” is available.

Steve Jobs gives sneak peek of Apple’s “iTV” wireless set-top box:

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62 Comments

  1. That’s only an average of $8.00 per move. Most are more expensive than that. Is Apple actually getting a chunk of the sales price? If so, Wall Street better up the earnings estimates for the next couple of quarters.

  2. Can you burn the iTunes-purchased movies to DVD?

    I think it’s great that they sold so many in one week (though we all must admit that most of it is out of plain old curiosity), but unless I am allowed to burn them to DVD, then forget it.

    (I don’t want to have to pay $300 for an “iTV”. That’s a significant part of my entertainment system!)

  3. Top Movies:
    1. Pirates (of course)
    2. National Treasure (saw it and can’t imagine why anyone would want to own it)
    3. The Wild
    4. Hitchhiker’s Guide
    5. Gone in 60 Seconds
    6. Remember the Titans
    7. Good Will Hunting (thank god Ben Affleck gets residuals)
    8. The Incredibles
    9. O Brother, Where Art Thou?
    10. Flightplan

  4. From my recent post on a different forum

    “I have Powerbook G4 1.67ghz. I bought Pirates of the Caribbean yesterday and I was able to start watching it withing 3 minutes of the sart of the download. Download took about 80 min while I was watching.
    I could pause it and also rewind. It was very easy to use. I know it’s not HD but the resolution was good.”

    I would love to have extras but I’m done with dvds. A decent storage shelf for my dvd’s cost as much as a backup hard drive. iTV now Steve.

  5. The movie executives will still play a “wait -n- see” game for the next month to make sure that $1 million a week figure holds consistent. I’m confident it will and when Disney make $5 – $10 million in “extra revenue” it’s first month.. then watch the other studios come running. They all may want Walmarts business too, but an extra $10 million a month is worth pissing off Walmart.

  6. In other news..

    A memo was leaked by a Apple insider between Steve Jobs (Disney’s largest shareholder and CEO of Apple Computer) and Disney CEO Robert Iger. They were caught discussing the amount of first week Disney movie downloads that should be released to the media.

    In the memo Steve Jobs felt that 125,000 would be a acceptable amount and would have Apple supplement whatever the iTunes Music Store did manage to sell so the total would come to that amount.

    Steve Jobs mentioned he felt he needed to create a lure for the other media giants to join iTMS, so by artificially inflating the true number of downloads, thereby making it appear Disney would be hogging the whole show, to force the others onboard.

    Robert Iger said the next week of movie downloads should be around 275,000 as Disney would provide even more movies, especially old Disney favorites that have been a proven repeat seller.

    Steve concurred and said he would have the offshore servers that he personally owns start buying as negotiations between the other media outlets were undergoing.

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