The most exciting feature of Apple’s ‘iTV’ may be its USB port

“It has been three days since the September 12 Apple announcement and I am quite surprised that despite the interest generated by the iTV announcement, few are talking about it’s most mysterious feature, the USB port which can be found on the back of the device,” Huibert Aalbers blogs.

“Some have speculated that it could be used to connect a keyboard to the iTV. That could be the case, if Apple decided to convert the product into a game console or an Internet device. It is possible, but I do not believe that Apple is going in that direction, for now. There are other kinds of USB devices that make much more sense, my personal bet is TV tuners,” Aalbers writes.

“If I am right and the USB connector will be used to add third party TV tuners, suddenly it all makes sense and we all get what we had been waiting for. I would be really surprised if Apple hadn’t planned that all along. Why not announce it now, then? Well, I guess that Steve Jobs is already preparing it’s One more thing… speech for MacWorld,” Aalbers writes.

Full article here.

[Thanks to MacDailyNews Reader “JJ” for the heads up.]

Related articles:
Cringely: How Apple plans to own your living room – September 15, 2006
LA Times: With iTV+iTunes Movies, Steve Jobs stumbles over the last 100 feet – September 14, 2006
BusinessWeek: If anyone can make bridge the great divide, Apple can with ‘iTV’ – September 14, 2006
The Beeb asks: Would you buy the Apple iTV? – September 14, 2006
Three markets that are different today after Apple’s ‘It’s Showtime’ event – September 13, 2006
Cramer: Apple’s ‘iTV’ all about ease-of-use; Apple shares are going higher – September 13, 2006
Apple + Living Room = Logical Marriage + Boon for Stockholders – September 13, 2006
The Register: Apple event more like ‘No Show’ than ‘Showtime’ – September 13, 2006
The Telegraph: Steve Jobs’ genius making people desire gadgets for which they have absolutely no use – September 13, 2006
The Guardian: Steve Jobs needs ‘a charisma download, Apple risks being left behind’ – September 13, 2006
Mark Cuban: Things that are special about Apple’s announcements – September 13, 2006
Apple’s ‘iTV’ strategy – September 13, 2006
How will Apple’s ‘iTV’ work? – September 13, 2006
Apple eyes living room market with device codenamed ‘iTV’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV model ‘the gold standard for the digital home of the future’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV ‘will be hard for other players to match’ – September 12, 2006
Apple gives sneak peek of ‘iTV’ set-top box to debut Q1 2007 (with images) – September 12, 2006
Apple’s QuickTime stream of Steve Jobs special event now live – September 12, 2006
NFL and Apple team up to offer 2006 NFL game highlights via iTunes Store – September 12, 2006
Apple debuts iTunes 7 – September 12, 2006


  1. Nice. I’m hoping iTV sees some major improvements before its official launch. Please Apple, throw in a DVD drive in the front so I can finally toss my old clunker. The tradional DVD player is obsolete.

  2. while painting today it occured to me, what if apple do a sky (bskyb) which is essentially a subscription but with apple you get to choose what to watch but get to keep what you want, a sky+ if you will but uses your computer and broadband….

    wonder how that would go down

  3. megamac:

    The demonstration clearly did not show the DVD option for the remote computer. Besides, why stream a DVD? Playing a DVD by going to your den to load the DVD, just for the luxury of streaming it to iTV, does not make sense.

  4. From the brochure it definitely does not sound like a consumer driven product. Rather than a service or offering from your cable company. Again, I only looked at the brochure (at work and very busy) but it seems like it is nothing comparable to what Apple is offering. And no, I don’t think M$ is sleeping, they are just waiting to see who does what so they can copy.

  5. AND why wouldnt it be to connect a printer? the current airport offers a usb port for connecting a printer… i think its really that simple…
    although a printer next to ur tv does sound a bit weird.

  6. “Microsft…SBC/AT&T (soon to include BellSouth), Verizon & Comcast”

    All leaders on the list of “Most Hated Companies in America”. Apple’s iTV strategy is about bypassing all of them.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.