“I often feel that when it comes to Apple, there are those who use the iPod and therefore know that it is the king and won’t be toppled, and there are those who don’t use it and are always willing to think that competitors may get an edge on the iPod,” Jim Cramer writes for RealMoney.
Cramer writes, “I see a lot of things and hear a lot about the hardware and software that is going to win the living room. I thought they are almost all nonsense until I read about the iTunes-PC-to-TV device (nicknamed iTV).”
“I find all the other movie alternatives clunky. I like the one device, one clicker thing. I like the fact that everything is so easy to use and I don’t need some guy coming to my house to program a complicated remote. I expect it will be as easy as plugging my iPod into my Bose unit after I download music,” Cramer writes. “It’s the ease. It’s how much fun it all is. It’s how you can’t live without it. Which is why, in reality, Apple’s going higher.”
“I remain adamant that Apple may be one of those companies that has become, overnight, the new de facto standard. It is the must-own name for tech funds and generalist funds alike,” Cramer writes.
Full article here.
Steve Jobs gives sneak peek of Apple’s “iTV” wireless set-top box:
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