NFL and Apple team up to offer 2006 NFL game highlights via iTunes Store

The National Football League (NFL) and Apple today announced that they will bring 2006 NFL regular season action to the iTunes Store, offering video downloads of highlights from individual NFL games the day after they are played. For the first time ever, football fans will be able to download highlights of each NFL regular season game for $1.99 per game. Fans may purchase a “Follow Your Team” Season Pass for $24.99 and have game clips from their favorite teams delivered automatically as they become available for viewing on a computer or iPod.

NFL fans will also be able to download NFL Network’s NFL GameDay, hosted by Rich Eisen with Steve Mariucci and Deion Sanders. This all-inclusive Sunday night wrap-up show offers the most comprehensive NFL coverage on television, with highlights from every NFL game plus post-game reaction and expert analysis, all for $1.99 per show or $19.99 for a full season.

“We are dedicated to bringing the best of NFL action to NFL fans wherever they are,” said Brian Rolapp, NFL vice president of media strategy, in the press release. “We’re convinced offering NFL highlights produced by Emmy Award-winning NFL Films and NFL Network’s GameDay on iTunes is a great way for fans to not only follow their team but also experience the NFL as they never have before.”

“We’re thrilled to bring all the top action from the 2006 NFL season to football fans via iTunes,” said Eddy Cue, Apple’s vice president of iTunes. “With approximately ten minutes of game highlights from every NFL game, NFL fans will be able to download exclusive highlights that give a unique perspective of each game.”

Beginning September 18 and on each Monday thereafter during the regular season, fans will be able to download extensive action from Sunday games on iTunes for $1.99 per game, with Monday night games available on Tuesday. The $24.99 “Follow Your Team” Season Pass allows fans to select any of the 32 NFL teams and have game highlights from each of their 16 games automatically downloaded when they become available the following day. All Week 1 NFL game downloads become available on iTunes on September 18.

The iTunes Store now features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos and 220 television shows. With Apple’s legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Store is the best way for Mac(R) and PC users to legally discover, purchase and download music and video online.

NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the first television network fully dedicated to the NFL and the sport of football.
For more information, log onto http://www.nfl.com/nflnetwork/home

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11 Comments

  1. “Why are sports broadcasters so scared of just letting us download the whole game?”

    Its about control. If they give you the whole thing, no telling what you might do with it. Plus it keeps options open later for them to sell you the whole thing.

  2. Hell, why not just provide the whole game? Once you edit out commercial breaks, time-outs, halftime, and all the time wasted between plays, how much is left? 40 minutes?

    Football. A game played for one hour of scoreboard-clock time, and yet it takes 3+ hours to play. And fans of this crap call my favorite sport (soccer) boring.

  3. If you have an “On Demand” service through digital cable, this is already available for free. I watched the highlights of my Giants whenever I missed a game. The best part is its part of the “On Demand” service for free and for every game; no iTV needed. That doesn’t mean I won’t want one!!

    MDN magic word: works As in, It Just Works!

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