Apple debuts new iPod in 30GB and 80GB with Hollywood movies, games and new lower price

Apple today introduced the new iPod which features a 60 percent brighter and more vibrant 2.5-inch color display perfect for watching TV shows and now Hollywood movies right in the palm of your hand. The new iPod features seamless integration with iTunes 7 and the iTunes Store ( which now includes over 75 Hollywood movies, 220 television shows and popular video games designed specifically for the fifth generation iPod. The new iPod is available in a 30GB model at the new low price of $249 and an 80GB model, which holds up to 20,000 songs or 100 hours of video, for $349.

“The world’s best digital music player has evolved into the world’s most popular portable video player too,” said Steve Jobs, Apple’s CEO, in the press release. “The new iPod’s brighter and more vibrant display and longer battery life make it perfect for watching Hollywood movies and TV shows right in the palm of your hand.”

The new iPod features Apple’s patented Click Wheel for precise, one-handed navigation, and is seamlessly integrated with iTunes 7, which now features gapless playback for enjoying albums the way they were intended to be listened to. iPod’s new Search and Quick Scroll feature makes it even easier for music fans to find exactly what they are looking for and Apple’s patent pending Auto-Sync technology automatically downloads digital music, podcasts, photos, audiobooks, movies, music videos and popular TV shows onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac or Windows computer.

With its high-resolution color display, iPod allows users to view album art and photo slideshows while playing music, or watch video and play games in full color. Popular video games designed specifically for the fifth generation iPod include: “Bejeweled,” “Cubis 2,” “Mahjong,” “Mini Golf,” “Pac-Man,” “Tetris,” “Texas Hold’em,” “Vortex” and “Zuma,” and are available for purchase on the iTunes Store.

The 30GB model features up to 14 hours of battery life for music playback and up to three and a half hours of video playback, and the 80GB model fea- tures up to 20 hours of battery life for music playback and six and a half hours of video playback. The new iPod features brightness control allowing users to easily change the brightness.

The new iPod models are available worldwide through the Apple Store(R) (, Apple’s retail stores and Apple Authorized Resellers. The new 30GB iPod model in white or black is available for $249 (US), and the new 80GB model in white or black is available for $349 (US). All iPod models include redesigned earbud headphones providing superior comfort, fit and sound qual- ity, and a USB 2.0 cable.

Optional accessories for the new iPod include: Universal Dock for $39 (US), Apple Remote for $29, Apple iPod AV cable for $19, the iPod Camera Connector for $29 and a new incredibly compact iPod USB power adapter for $29 which at almost half the size of the previous USB power adapter, is perfect for charging your iPod while traveling.

iPod requires a Mac with a USB 2.0 port and Mac OS(R) X version 10.3.9 or later and iTunes 7.0 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0 or later. Internet access is required and a broadband connection is recommended.

See the new Apple iPod here.

Related articles:
Apple CEO Steve Jobs to appear live on CNBC momentarily – September 12, 2006
Apple’s iTunes 7 installer shows ‘iTunes Phone Driver’ as greyed-out option – September 12, 2006
NFL and Apple team up to offer 2006 NFL game highlights via iTunes Store – September 12, 2006
Apple debuts iTunes 7 – September 12, 2006
Apple unveils new iPod shuffle: world’s smallest digital music player – September 12, 2006
Apple intros new iPod nano with new aluminum design in five colors and 24-hour battery life – September 12, 2006


  1. Excuse me for being underwhelmed. A few minor iPod upgrades, but still no wide screen or “true” video model. Woefully overpriced movies. The only innovation is the coming iTV.

    One can’t claim Apple misled us into thinking we’d see specific items, but they did imply we’d see some i-popping stuff. Those expecting an Apple-class phone, video ipod, TV, media settop box, et. al. are surely disappointed.

  2. Mr.Peaboy: “I’m also very disappointed about these things: No wide(r) screen iPod”

    Look, Apple would do whatever large screen if it could. The point is that with even that small 2.5″ 320×240 iPod can run video only for like 3.5 hours (30GB model) at best 6.5 hours (80GB model).

    5″ 640×480 screen would eat four times more energy what would make usability of iPod truly pathetic. If to add to four-times more heavy screen a battery that would compensate four-time higher power consumption, then weight of iPod would end up in like 250-300g or 10 ounces.

    So no, technology does not let Apple to do a handheld device with four-times bigger screen. This disappointing fact has nothing to do with Apple, Jobs, whatever.

  3. Good explanation, DenisRS

    Assuming, of course, that you know for sure your deductions are correct – it’s beyond me. Seems like we live in a time when things that were never possible, suddenly are.

    Anyway, maybe iTV is the wide screen iPod and what we saw today is the iPod of now and the future.

    Sorry for all you who can’t wait to watch a $14.95 movie on a 4in screen.

  4. How was this underwhelming? Everyone knows that the rumor mills go WAY overboard before an event like this. EVERY SINGLE iPod got an update. That seems pretty big to me, as the nano and shuffle were redesigned. However, anyone know if there are new games shipping with the iPod? Or does one have to buy them?

  5. Uh, DenisRS, you’re wrong.

    The energy usage on an LCD comes from the backlight, not the LCD. Remember that LCDs do not produce light on their own.

    So, no, a screen twice as large would not require four-times the energy to run it.

  6. I want my TubePort video sender thingy. Oh well, for a guy like me who loves music 80gigs is a pretty healthy sized player.

    I bet the next iPod (in around 4 months) will be the full screen 100gig model.

  7. “How was this underwhelming? Everyone knows that the rumor mills go WAY overboard before an event like this. EVERY SINGLE iPod got an update.”

    Like I said, I do feel a bit like “Where’s my flying car?” (ie, I’m being unreasonable). Still, even taking the rumor mill with a grain of salt, I’m underwhemed with the iPod.

    After 10 months with no upgrade, you get an extra 20GB at the high-end. You get gapless playback–something that most other MP3 players already support. You get a bunch of 1970s/1980s era video games ($4.99 each). A brighter backlight and improved battery life (ie, they used a brighter yet lower-power LED).

    So that’s all Apple accomplished in the last 10 months. Zune is coming out with Wifi for sharing music (a neat idea–whether it will work well is debatable). Cellular phones are using bluetooth for syncing music between your computer and your phone. And what does Apple give us after ten months? Tetris.

    What about the iPod nano? A new case, since everyone was complaining about scratches. Brighter display/Better battery life (again, the same LED as above). Gapless playback (like the iPod and everybody else). That’s it.

    Movies? Come on. There seems to be little difference between Apple’s movie prices and Amazon’s. No rental option. Comparatively few movies. Resolution is about the same, from what I understand.

    The only interesting pieces were the iTV and the new shuffle. My only complaint with the iTV is no S-Video but I think I can live with that (I’ll have to reconsider my TV at home). But, again, that “instant gratification” thing–when will it be available? Next year. I can’t even buy one for Christmas! The shuffle looks good, but I have no interest in the shuffle short of it’s cheap (I was thinking of getting one for hold music at the company where I work).

    Tell me why I shouldn’t be underwhelmed?

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