It’s Showtime: Apple invites media to special event in San Francisco on September 12th

In an email sent out to media this morning, Apple has announced a special media event to be held on September 12th.

The invitation states, “It’s Showtime” along with the usual white Apple logo and sweeping Hollywood movie premiere spotlights.

Apple’s special media event is scheduled for Tuesday, September 12, 10am local time at the Yerba Buena Center for the Arts Theater (, 700 Howard Street, San Francisco, CA.

[UPDATE: 1:15pm EDT: According to CNET’s Matthew Elliott , “Steve Jobs is set to take the stage for [the] press event next Tuesday, September 12.]

Related articles:
Analyst: Apple ‘iPhone’ finally ready for production – September 05, 2006
RUMOR: Apple plans blockbuster product announcements next Tuesday – September 04, 2006
RUMOR: Apple to launch iMac Core 2 Duo, movie store, new iPods on September 12th – September 04, 2006
RUMOR: Apple to debut 23-inch iMac Core 2 Duo on September 12th – September 01, 2006

BusinessWeek: iTunes movie downloads and new ‘wider screen’ iPod by mid-September – September 01, 2006
Wal-Mart not happy with looming threat of Apple iTunes movie downloads – August 31, 2006
Lions Gate CEO slips, says films coming to iTunes – August 17, 2006
ABI Research: iTunes could be Apple’s ‘Trojan Horse’ in home audio-video market – July 27, 2006
Apple’s ITunes Movie Store to offer feature film downloads that can be burned to DVD? – July 19, 2006
Does Apple face delivery issue if they want to sell movies via iTunes Store? – June 28, 2006
Apple prepares debut of full-length feature films via iTunes Store in time for 2006 holiday season – June 20, 2006
Report: Movie studios flatly reject Apples’ proposed $9.99 pricing for feature films via iTunes – June 19, 2006
Report: Apple in negotiations with movie studios; $9.99 feature films coming to iTunes soon? – June 19, 2006

New Apple iPods coming? Major Aussie retailers slash iPod prices up to 80% – September 01, 2006
Apple’s ‘touchless’ touchscreen iPod revealed – July 25, 2006
More info surfaces regarding Apple’s latest iPod touch-screen patent filing – July 21, 2006
Hon Hai Chairman: Apple about to unveil next-gen iPod using a ‘none-touch’ concept – June 15, 2006

Rumor: Intel and Apple working on ‘intelligent device’ – August 22, 2006
Apple CEO Steve Jobs talks up much-rumored ‘iPhone’ iPod mobile phone – August 11, 2006
Is this Apple’s iPhone? – August 03, 2006
BofA ups Apple Computer to ‘buy,’ expects ‘iPhone’ in 2007, shares rise in early trading – July 31, 2006
Not sitting around doing nothing: ‘iPhone’ could add billions to Apple’s revenue – July 21, 2006
Apple CFO on iPhone: ‘we’re not sitting around doing nothing’ – July 20, 2006
Merrill Lynch ups Apple rating to ‘buy’; UBS raises Apple target to $80 – July 20, 2006
Apple Q3 2006 Conference Call notes – July 19, 2006
iPhone, iPod messenger clues in latest iPod firmware update – July 17, 2006
Patent application shows iPod capable of live wireless video conferencing – June 13, 2006
Bear Stearns comments on Apple: ‘true’ video iPod, iPhone, multiple OS plans – May 17, 2006
Apple patent application filed for wireless iPod+iTunes distribution – May 04, 2006
Report: Apple Computer may soon launch its own music ‘iPhone’ – March 31, 2006
RUMOR: Apple ‘iPhone’ put on hold – March 30, 2006
Visiongain: Apple ‘iPhone’ launch imminent – March 29, 2006
BenQ exec: Apple’s iPhone ‘definitely coming’ – March 23, 2006


  1. Sorry… Its already possible to have long bat life with a wide 4″ size screen… Beyond the iPod’s I have. I also have a Cowon A2. 6 to 10 hours of video. 4″ screen 30gb hd…

    All Apple needs is content to fill it. AKA something simple and as easy as iTune & iPod combo. Only then will a iVideo be avaiable.

  2. I’m with iYann, “I say new software similar to iTunes but for movie rentals ($3.99 5-days, $4.99 new releases) and purchases ($9.99 and $14.99).”

    Movie rentals would be great since I already use OnDemand from Comcrap but hate the limited selection. I don’t buy enough movies to warrant a purchase service but it’d be nice to offer both options.

  3. Yea, I was just lookin a refurb macs for fun today and noticed this in a Macbook Pro’s Learn More:

    It’s Showtime
    If you need to present to a group, or you’d like to just watch MacBook Pro from across your hotel room, you’ve got everything you need. With the Front Row interface and Apple Remote, you’re free to sit or stand across the room and present photos, movies and music at the click of your remote.

  4. I would be very interested in something that will work with my HDTV. Either DLing movies for purchase or rent. So I’m hoping for:

    Upgraded mac mini
    Itunes movie service that’s suitable for HDTV
    Larger screen ipod.

    Not much to ask for!!

  5. IF there is a new device for the living room, I suspect it will not be exclusive to Mac, but will also interface to PC’s for movie download (same as iTunes and iPod works on PC’s today).

    Apple become the dominant force in the market by including the Windows community. If not at first, I suspect v.2 of the device will not be Mac exclusive.

  6. I’m sure that there’s going to be many, “… and one more thing!” at that announcement. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> Everyone’s been rumoring about iPhones. Could they be introducing those, besides the obvious, iTunes movies?

    Something to do with HDTV would be great. This is an untapped technology resource that everyone (even the computer illiterate) will be buying in the next five years. If Apple gets on the ground floor of this, they can kick some butt. My Mac’s monitor has been fantastic for viewing movies. It wouldn’t be much of an extra effort to make something for HDTV.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.