Greenpeace ‘Guide to Greener Electronics’ report called ‘misleading and incompetent’

Apple Store“Greenpeace recently released their ‘Guide to Greener Electronics,’ rating fourteen consumer electronics vendors. Following in the same tradition as the Silicon Valley Toxics Coalition, Greenpeace issued a press release that specifically called attention to Apple and assigned the company a failing grade,” Daniel Eran writes for RoughlyDrafted.

“While the Greenpeace report attempted to rank vendors based upon useful and practical criteria, the actual scorecard and the methods used to collect information for their report were sloppy and incompetent. This should come as no surprise to anyone aware of Greenpeace activities,” Eran writes.

“The report’s ranking criteria, available online, suggest that Greenpeace was reporting more on each vendor’s web marketing savvy than their actual environmental record,” Eran writes. “Criteria included points for companies that had advertised a chemical policy and had published ‘policies’ and ‘timelines’ for phasing out the use of specific chemicals. Other points were awarded based on companies’ own reports of the amounts of e-waste they collected and recycled, and their advertised takeback policies.”

Eran writes, “Across the nine items, the report ranked each company either bad, partially bad, partially good, or good. The criteria report doesn’t explain how ‘partially good’ compares to ‘partially bad,’ but it is obvious that the ranking puts far more weight upon what companies publicly say rather than what they actually do. It is also clear that Greenpeace intended the report more as an attention getting stunt than a serious rating of corporations’ actual responsibility.”

“It’s the low end consumer market that commonly ends up dumping their old electronic equipment improperly. The machines on the low end of the market are also the most toxic, due to their reliance on cheap CRT displays to hit a low price point,” Eran writes. “The vast majority of cheap PCs are pumped out by Dell and HP, supposedly the two ‘greenest’ companies, according to the worthless Greenpeace report.”

Eran writes, “Not only did Greenpeace fail to understand the real issues involved, but their data came primarily from manufacturers’ websites rather than real research or third party auditing.”

“Greenpeace is more interested in putting themselves in a lot of headlines, rather than in presenting real information on the state of the tech industry’s environmental record, or in calling attention to the responsibility of consumers to make smart decisions that might actually have some impact on environmental issues,” Eran writes. “By shamelessly acting as another Apple parasite, Greenpeace not only distracts attention away from the smoke and mirrors deception of cheap, disposable PC makers’ supposedly green efforts to profit on environmentalism, but also besmirches Apple’s reputation and ignores their real actions taken to prevent toxic trash from ever needing any recycling.”

Full article here.

Related article:
Greenpeace criticizes Apple over toxic waste – August 29, 2006


  1. re:”Can’t wait to catch the BBC show about President Dumbass getting assassinated. Yeah, I know that it’s a dramatization, but it will still make me feel good inside.”

    Get counseling of some kind right away!

  2. It’s a shame Maczealot, that you couldn’t say that I might be right about a few things. I guess it’s a one way street with you. If so, that makes you an extremist. You know what they say about negotiating with extremists.

  3. “2) Links to 9/11 – none, as admitted by the President ‘accidentally’ during a recent White House press conference.”

    Thats right, those planes were were accidentally flown into buildings due to sun spots, not people…..

    Cum ba ya my lord, cum ba ya…..

  4. 1) WMD – none

    Except for the Sarin Gas, and Mustard Gas….but that doesn’t count I guess.

    Of course, the question everyone ignores. Where are the weapons? Even the UN has reported that these weapons existed at one point. So where are they now? I think that is more important that calling everyone liars, etc.

  5. “and yet people still believe that two commercial jets and the subsiquent fire brought the buildings down. I’m sorry but something stinks in the USA and it isn’t just greenpeas.”

    I don’t believe it. We here at the NWO actually blew the buildings up, which is why the falling towers were so controlled. We then used our magical “Busherizing” technology (that we licensed from the Skull and Bones society) to make all the materials used to demolish the building vanish into thin air. We then worked with our partners at Fox News to create computer generated images of airlines flying into the buildings and distributed it to all the news outlets.

    We also crashed an empty plane into that field, which is why there were no boddies….ah ha ha ha ha ha…..long live the New World Order!

  6. The fact is that the US invading Iraq was just about the best thing we could have done for Osama bin Laden. We validated their stance against us to the world. We damaged our good standing in the world community, thereby damaging our communication and ability to put pressure on other governments (read Iran). We got involved in a war that is depleting our resources, which is exactly how they toppled the USSR in Afghanistan. Bush supporters have in fact been supporting the Terrorists by supporting this incredibly stupid decision. It’s just…so…..ironic.

  7. “Bush supporters have in fact been supporting the Terrorists by supporting this incredibly stupid decision. It’s just…so…..ironic.”

    You are just soooo right-a-rooni. In fact, rather than fighting them we should negotiate with them. Perhaps if we give them something, like Israel, they will just give up that whole “all zionists and infidels must die” thing.

    It is much, much nicer to appease evil, rather than fight it….Everyone now “All we are saying is give peace a chance….”

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