“Harvey Norman took its discounting to TV audiences last night, with ad spots spruiking the iPod Shuffle 512MB for $67 rather than the regular price of $99 — a full 30 per cent reduction in price,” Warne reports.
Warne reports, “Apple retailer Next Byte sent out a newsletter to customers, offering up to 80% off its entire range of iPods, this Saturday only… Heavy discounting is very unusual between iPod retailers: they have been able to sell iPod stock so easily that the point of competition between them has largely centred around whether they have iPods in stock or not.”
Warne reports, “Apple Australia spokesperson Fiona Martin said she was not aware of an upcoming new version of the iPod. ‘I didn’t even know they [Harvey Norman and NextByte] were discounting the current models,’ she told APC.”
Full article here.
We can’t wait for Apple to introduce us to this year’s real “iPod killers!”
Apple to hold special media event on September 12th? – August 31, 2006