New Apple iPods coming? Major Aussie retailers slash iPod prices up to 80%

Apple Store“Major computer retailers Harvey Norman and Next Byte are heavily discounting current-model iPods, indicating that a new iPod release may be imminent,” Dan Warne reports for APC Magazine.

“Harvey Norman took its discounting to TV audiences last night, with ad spots spruiking the iPod Shuffle 512MB for $67 rather than the regular price of $99 — a full 30 per cent reduction in price,” Warne reports.

Warne reports, “Apple retailer Next Byte sent out a newsletter to customers, offering up to 80% off its entire range of iPods, this Saturday only… Heavy discounting is very unusual between iPod retailers: they have been able to sell iPod stock so easily that the point of competition between them has largely centred around whether they have iPods in stock or not.”

Warne reports, “Apple Australia spokesperson Fiona Martin said she was not aware of an upcoming new version of the iPod. ‘I didn’t even know they [Harvey Norman and NextByte] were discounting the current models,’ she told APC.”

Full article here.
We can’t wait for Apple to introduce us to this year’s real “iPod killers!”

Related article:
Apple to hold special media event on September 12th? – August 31, 2006

23 Comments

  1. Clever retail…

    The Next Byte site says “up to 80% off iPods and accessories” and when you click through the link you see that those higer discounts are all on accessories, no iPod models are specifically mentioned.

    Then up in the banner graphic it says “discounts on iPods” without mentioning amounts or percentages. It’ll probably end up being a dollar fifty off.

  2. yes i did notice that harvey norman was selling shuffles for $67. i was wondering what the go was there…

    i would like the new iPods to be coming, but i dont think they are. Apple doesnt tell anyone. let alone harvey norman. i’d say that they are both just guessing that the new iPods are coming, so there taking there chances.

    i do hope that they release a new iPod soon tho. Preferably an iPhone/iTalk/iChat Mobile, whatever they’re guna call it.

  3. I was at Harvey’s yesterday or the day before here in Sunshine Melbourne, and noticed that they still had 4th generation iPods for sale including a U2 Special edition 4th Gen. Perhaps they are just trying to clear out old inventory.

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