“As soon as Google CEO Eric Schmidt was named to the board of directors at Apple some mild speculation ensued suggesting that he’d eventually become CEO of Apple. After all, Schmidt, unlike many other high-profile CEOs, is not one to join every board that has an opening,” John C. Dvorak writes for MarketWatch.
“In fact Schmidt may have been brought in as the set-up pitcher for what may finally be the often rumored merger between Apple and Sun Schmidt would quietly be Sun’s inside man on the negotiations although technically he’s be a neutral party since he doesn’t actually work for Sun,” Dvorak writes.
Dvorak writes, “His executive training began at Sun and he is still close to the company and its founders. Being the CEO at Google, a somewhat goofy high-energy creative company, should enable him to handle the Apple side of things.”
“In the past the deals have always fallen apart before they began because (among other reasons) the combined companies would not have an acceptable CEO. Neither Scott McNealy nor Steve Jobs nor John Sculley nor Mike Spindler (not to mention Gil Amelio) seemed capable of handling a combined operation,” Dvorak writes. “With today’s two CEO’s, Steve Jobs at Apple and Jonathan Schwartz at Sun, this continues to be true. But with Eric Schmidt in the game as a middleman it’s quite possible that he could take the reins of such a combined operation and make it work.”
“Apple is looking to make a splash in the server market to solidify its position there, but it does not have the credibility of a Dell, HP, IBM or a Sun despite the quality of its offerings, and it would love to grow that very profitable side of the business,” Dvorak writes. “And the big change in Steve Jobs has to be noted. In doing the deal to merge Pixar with Disney, thus making him the top Disney shareholder, Jobs may have gotten the M&A itch. Could he do a big deal again? Is he now thinking he could become a dealmaker?”
Full article here.
MacDailyNews Take: Interesting speculation (from Dvorak, no less) precipitated by Schmidt’s arrival on Apple’s board. One question springs immediately to mind: Is Apple really “looking to make a splash in the server market?” Sure, Apple offers excellent servers, but they haven’t been very aggressive to date? What would Sun really add to Apple? Still, according to Bill Joy, Sun and Apple almost merged three times in the past. What do you think, is it really “Snapple Time” this time?
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