Microsoft confirms brick-like Zune to be made by Toshiba

“Microsoft Corp. chose Toshiba Corp. to manufacture its Zune digital music player, a device that will compete with Apple Computer Inc.’s market-dominating iPod,” Dina Bass reports for Bloomberg.

Bass reports, “Toshiba, which currently sells music and video players with Microsoft’s Windows software, yesterday filed with the U.S. Federal Communications Commission for approval of the device. Microsoft spokeswoman Denise Gocke confirmed the filing and Toshiba’s role in the project.”

Bass reports, “The Redmond, Washington-based company plans to invest hundreds of millions of dollars over the next several years in a bid to dent Apple’s 77 percent share of the $4 billion U.S. market for digital music players. ‘Toshiba makes a very high-quality product,’ said Rob Enderle, an analyst at the Enderle Group in San Jose, California. He called the decision ‘a good choice’ and said Toshiba’s Gigabeat music player is often reviewed as one of the few devices whose hardware is equal to or better than the iPod.”

Bass reports, “”The FCC filing included a photo of the device, which is white with a black-trimmed screen and a black-trimmed, white scroll wheel. Zune will have a 30-gigabyte hard drive, a three-inch screen, and be available in three colors, black, white and brown, according to the Toshiba filing.”

Full article here.
And, so, it’s confirmed. The Zune, or as it’s already known in France, “Z’Brick,” is made by Toshiba and is the size of a small convenience store. Oh, and that “white scroll wheel” mentioned by Bloomberg is not a scroll wheel at all, it’s only a four-way button that just happens to be round. You know, to look like Apple’s product in an effort to fool the ignorant. As usual. Apple’s patent pending iPod Click Wheel is patent-pending for a reason, you know. The fact that the brick-like Zune comes in brown is considered by many analysts to be highly appropriate. And, if Rob Enderle thinks it’s all good, then you know it’s very, very bad. How bad? Even we expected more from Microsoft.

Apple Store

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71 Comments

  1. THIS MUST BE A JOKE???

    Rob Enderle, an analyst at the Enderle Group in San Jose, California. He called the decision ‘a good choice’ and said Toshiba’s Gigabeat music player is often reviewed as one of the few devices whose hardware is equal to or better than the iPod.”

    Good old Rob the Knob, talking trash as usual

  2. For the 1st time ever MS has to play being way behind on the score board against a mighty competitor and where MS will not be able to leverage its OS market share.

    Can’t wait to see how this ends. I’d like to see how much money MS is going to throw at this.

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