More blood on Apple iPod’s Click Wheel: Dell’s ‘DJ Ditty’ flash-based MP3 player is dead

“A search through Dell’s Web site comes up dry if you are looking for the DJ Ditty digital music player. The MP3 player page on the company’s site sells the Sandisk Sans m240, e-Series, and Creative Vision:M players. Dell even offers an MP3 player comparison chart to help you pick out the device that’s right for you, but there’s no mention of the Ditty,” Jeff Gamet reports for The iPod Observer.

MacDailyNews Note: Dell’s site is now defunct and just redirects to a page where Dell tries to sell third-party MP3 Players as listed above.

“The DJ Ditty was Dell’s Flash-based MP3 player designed to compete with the iPod shuffle. The company continued to sell it after dropping it hard drive-based Dell DJ in February, and dropped the price from US$99 to $79, and then eventually to $39,” Gamet reports.

Full article here.

[Thanks to MacDailyNews Reader “NeverFade” for the heads up.]

MacDailyNews Take: iPod, killer. Unsurprisingly, Dell’s DJ Ditty couldn’t even survive for one year. Looks like Dell can’t even muster up just one wonder product, much less say they’re the innovative leader of the world.

Related MacDailyNews articles: debuts to promote ‘Apple iPod shuffle killer’ Dell DJ Ditty – September 23, 2005
Dell launches ‘iPod shuffle killer’ DJ Ditty – September 20, 2005
Dell plans expansion of Dell DJ portable music player line – September 14, 2005
Dell CEO: Apple can’t just have one product and then say they’re the innovative leader of the world – February 22, 2005
BusinessWeek: Rather than dismissing Apple products as fads, Dell should try starting a few – January 31, 2005
Dismissive Dell CEO not impressed with Apple Mac mini, calls iPod a ‘one-product wonder’ and a ‘fad’ – January 17, 2005
Mossberg: Dell, Rio, Creative ‘iPod mini killers’ lag badly behind Apple iPod mini – October 27, 2004
Dell offers $100 rebate for Dell DJ buyers who send in Apple iPods ‘for recycling’ – June 30, 2004
Dell vows ‘to chip away at Apple’s market-leading iPod and iTunes combo’ using Dell DJ, MusicMatch – June 14, 2004
Columnist: Dell DJ a junky knockoff of the superior Apple iPod – May 28, 2004
Dell preps its own ‘iPod’ hard drive portable music player – September 23, 2003
Dell re-signs Apple iPod retail contract – April 16, 2003
Dell to sell Apple’s iPod – October 29, 2002

More blood on Apple iPod’s Click Wheel: iRiver gives up on digital media player market – May 23, 2006
More blood on Apple iPod’s Click Wheel: Sony’s Walkman Bean is cooked – February 13, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005


  1. Apple has played their cards right. They own the market. The only people buying non iPods are either ignorant or Apple haters. Add touch screen clicking and phone capabilities and they will have this market for years to come.

  2. I can’t help but think of the stupidity of Dell’s moves in this market. They could have remained an iPod distributor and made millions.

    Instead they opted to make their own player, which cost them millions.

    That’s what happens when your ‘vision’ is to be the low price leader.

  3. It’s Nate Dogg – Ditty Dum Ditty.

    From the lyrics:
    “Dum ditty dum da dum Ditty dum ditty dum”

    But guys, stay realistic: not the iPod killed the Ditty, Sandisk did that. These baby sharks are all swimming in the same 25% pond of the market and eating each other like crazy. Apple’s market share has not moved (in the US).

  4. My question is: Is the Ditty dead solely because of the iPod, or does Microsoft’s screwing their partners have some influence on its demise as well? I’m certain the iPod is primarily responsible, but I’m thinking that this is also Microsoft grabbing market share from iPod rivals as has been predicted.
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  5. “Could Dell ever come up with a PlayStation or an iPod on its own? ‘We could. But I don’t think that’s our strategy,’ Dell CEO Kevin Rollins insists.

    After reading that I laughed so hard I farted!

    ….excuse me.

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