“Apple Computer Inc. continued to lead the U.S. digital music player market in the second quarter with a 75.6 percent share, according to the NPD Group. ‘Apple has done a great job of focusing consumers’ attention on digital music in their products through millions of dollars in advertising,’ said Ross Rubin, analyst at the NPD Group, via e-mail,” Dan Nystedt reports for IDG News Service.
“SanDisk Corp. followed Apple in the second quarter ranking with a 9.7 percent market share, according to the NPD Group, while Creative Technology Ltd. took third with 4.3 percent of the U.S. digital music player market,” Nystedt reports.
U.S. standalone digital music player market in the second quarter, 2006:
1. Apple – 75.6%
2. SanDisk – 9.7%
3. Creative – 4.3%
4. Samsung Electronics Co. Ltd. – 2.5%
5. Sony Electronics Inc. – 1.9%
Source: The NPD Group
Full article here.
From the “don’t hold your breath if you enjoy life” file:
• SanDisk’s iDont campaign takes on Apple iPod – May 22, 2006
• Creative declares ‘war’ on Apple iPod, shoots for 40% market share of MP3 players – December 21, 2004
• Samsung: we will take top spot in music players from Apple by 2007 – January 09, 2006
• Sony Connect President in wake of iPod nano: ‘we will accelerate our challenge’ to Apple iPod – September 08, 2005
• Microsoft confirms ‘iPod Killer’ plans – July 21, 2006
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More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
More blood on Apple iPod’s Click Wheel: iRiver gives up on digital media player market – May 23, 2006
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Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Apple’s iTunes Music Store has blood on its play button: BuyMusic.com is dead – March 28, 2004
