Tom Krazit reports for CNET News in an article headlined, “PC users can’t get no satisfaction,” seemingly to obscure the real fact that Apple Computer led the pack among computer individual vendors with a rating of 83. Obviously, Apple Mac users can get satisfaction.
“A study released Tuesday by the University of Michigan shows that overall satisfaction increased by 4.1 percent on Michigan’s American Customer Satisfaction Index to a rating of 77, the highest achieved by the industry since 1994. But customers still rate PCs lower than several other consumer product categories, including cars and appliances,” Krazit reports.
Krazit reports, “Apple Computer led the pack among computer individual vendors with a rating of 83, a 2.5 percent improvement over last year’s score. Dell, under siege all year for its customer service problems, rebounded from 2005, improving its score by 5.4 percent to 78… The ACSI measured consumer opinion during the second quarter, when Dell was just starting to roll out new programs designed to improve its support, and it will be interesting to see if the moves pay off in next year’s results, he said.”
Full article here.
[Thanks to MacDailyNews Reader “NeverFade” for the heads up.]
MacDailyNews Take: Dell’s customers’ standards must be really low.
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