Microsoft to sell single Zune model this fall, rumors of Wi-Fi capability were greatly exaggerated

“Microsoft is in the process of unveiling to select retailers the first of its line of Zune wearable digital audio players and informed retailers it will offer a single unit [30GB] this fall, available in three colors at a suggested retail price of $299,” Amy Gilroy reports for This Week In Consumer Electronics (TWICE).

Gilroy reports, “Retailers who have been briefed by Microsoft told TWICE the player will offer Wi-Fi capability, but will require that the portable be connected to a PC for the actual purchase of songs. Retailers, who claimed Microsoft remained ‘fuzzy’ on the Zune’s wireless capability, said only that Zune will allow users to bookmark songs that may be shared via Wi-Fi, but that users cannot purchase songs on the go from the Microsoft Zune Web site.”

According to the report, Microsoft plans to continue PlaysForSure licensing despite the launch of the Zune portable audio player and online music service which will be effectively competing with the PlaysForSure licensees.

Full article here.
Unsurprisingly, Zune’s abilities diminish with each passing day; just like those of the derivative company that’s trying to make the thing.

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42 Comments

  1. “According to the report, Microsoft plans to continue PlaysForSure licensing despite the launch of the Zune portable audio player and online music service which will be effectively competing with the PlaysForSure licensees.”

    -what a frick’n mess…all these “partners” gotta feel ‘PlayedForSure’

  2. “Microsoft officials have just released a statement saying, “After a beta test of the Zune player, we have decided that it will not support a ‘play’ option, nor will it support a hard drive.” When asked what the official was really trying to tell us, he responded, “honestly, I believe that we will just release a small, empty black box. It will retail for $299, and be completely useless. However, we expect our dedicated Microsoft customers to purchase at least two per sale.”

    We tried for a comment from Steve Ballmer however, we were told that he was busy purchasing iPods for the holiday rush.

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