Apple wows developer crowd with Mac OS X Leopard sneak peek

“Apple Computer showcased its Leopard operating system, due out next year, to the cheers of software developers gathered for a major conference,” AFP reports.

“Rival Microsoft, whose software powers 90 percent of the world’s computers, plans to release its own new operating system, Vista, in January,” AFP reports. “Apple executives taking part in the demonstration lampooned software colossus Microsoft and the delayed release of Vista.”

“Jobs told the receptive audience that some Leopard features were going to be kept secret because ‘we don’t want our friends in Redmond to start their copiers any sooner than necessary,'” AFP reports. “‘If you can’t innovate, I guess you imitate,’ Apple vice president of software engineering Bertrand Serlet said as a picture of an obese Elvis Presley impersonator was displayed on a wall screen behind him. ‘But it is never quite as good.'”

AFP reports, “Macintosh computers were gaining market share on Microsoft-based PCs, Jobs said, noting that Apple shipped 1.33 million in the last fiscal quarter. ‘I am very impressed at the rate with which Apple introduces new technology into its operating system,’ said Mark Taylor, an engineer at Software Imaging Ltd. of Oxford, England.”

Full article here.

Related MacDailyNews article:
Analyst: Apple’s new Mac OS X Leopard sets new bar, leaves Microsoft’s Vista in the dust – August 08, 2006

29 Comments

  1. Yeh, let’s get Enderle and Thurridiot on record, see what they think about Leopard.

    My guess is they are both tucking into a nice helping of crow pie ” width=”19″ height=”19″ alt=”tongue laugh” style=”border:0;” />

  2. Was it just me, or did anyone else notice the “cheers” sounded distinctly canned in the streamed keynote? The crowd cheering seemed to unnaturally rise and abate, like someone had their fingers on faders linked to a bank of pre-recorded crowd noise.

  3. Whipping ourselves into a frenzy following textbook ‘form over function’ announcements yesterday.

    You will realize it when you get your new MacPro set up and find it’s a little faster and a little better, but worth the several thousands of dollars to satisfy your ‘I can’t wait’ drive?

    Still hope that the secret stuff held back for Leopard will make it a true major OS upgrade.

    We’ll see.

  4. Pete, like what was shown was not a “true major OS upgrade”???? WTF????

    Like extending the 64 bit stuff all the way up to every type of app is not “major”???? The changes to the other technologies and the new ones like Time Machine are not “major”????

    I would agree if we were just talking about Mail, iChat and Universal Access. But c’mon… did you even watch the presentation???

    Sheesh….

  5. Pete,

    Spaces is going to be off of the hook, along with many of the other upcoming features in Leopard that have already been announced. The new widgets will be amazing too. You shouldn’t knock it.

    Matt,

    These are a bunch of nerds that all like the same things (not nerds in a bad way, but as in they are all computer developers). Of course they cheer at the same time

  6. Wow, Pete. Multiple desktops, 64-bit processing, animation APIs, and the most killer backup system ever released as part of an OS. Explain again how this is “not a major upgrade”?

    Tell me, just WHAT, precisely, did they need to add to make it “major” in your book??

  7. I’m just trying to get in an early warning that running out to buy a MacPro will leave you disappointed.

    When there was such a hurry to buy the badly premature MacBooks, same thing happened.

    Steve went to the bank with the doubling of laptop sales. You fell for the marketing without paying attention to reality.

    Then, I get kicked around, verbally abused, trashed, etc., by those who feel they have to justify their over-anxious behavior.

    A word to the wise. And, here’s the best part – the advice is free.

  8. On second thought, I’m changing my position.

    Everyone, please order your new MacPro immediately! Hell, order two.

    Tell everyone else to order some.

    The sooner Apple has all the dough they can extract from the first gen, the sooner they will launch the next gen, then I can get a really good one.

    I’m about to do exactly that when the 2nd gen MacBook Pro hits the stores anytime now.

  9. Pete,

    There’s a big difference between a portable computer and a desktop computer. Just because _your_ MacBook had issues doesn’t mean they all did, and doesn’t mean that _any_ Mac Pros have issues. You can’t just connect those dots together and form a logical statement. Apple’s engineering pushes the boundaries of what’s been done before. With your logic, nothing would ever get released.

  10. Matt:
    I noticed some cheering quickly decrease in volume once or twice. I’m not positive but fairly sure you heard editing at work. I know one instance was on a cut back to Steve on stage and they just did a quick audio drop off for some overlap rather than a hard cut. Long applause is wasted bandwidth on a webcast.

  11. Matt…

    “Was it just me, or did anyone else notice the “cheers” sounded distinctly canned in the streamed keynote?”

    I wondered the same thing on three of the audience responses. I work in audio and video editing, and during the keynote heard three “assists” of applause. Where the crowd noise had actually peaked and started to die, and then went back up and peaked a second time. This happens when the producer is behind the curve.

    For an audience to go back up in volume after it starts to fade is unnatural, and doesn’t often happen unless there is a visual sight gag or unplanned visual event that stimulates it. The fact that it happened without any stimulus is the give away.

    This is usually, but not always, the sign that the production is getting some audio help. Sometimes they’re called “angels” in the industry. It’s a common television practice for a live audience gig and you would usually see this technique used at concerts, comedy tours, and the like. Most high end live events that are being broadcast to the net or tv will have this capability.

    It doesn’t necessarily mean that it’s cheating. Sometimes the room doesn’t allow mic’ing of the audience, other times it’s just hard to get a good signal. Or you might have a large audience, but be unable to get a good signal from them at the sound board because of technical difficulties that didn’t appear in the sound check. (there is no audience there in the sound check, so other than checking the mics for a signal it’s a bit of guess work.)

    Sometimes in the middle of a program, you’ll have audio difficulties and you won’t have the audience mics working, so a producer will use pre-recorded tracks to sweeten the mix.

    I heard three events during the keynote that sounded like this was the case, but it doesn’t bother me. It actually reveals that Apple is using fairly professional people to produce their webcast.

  12. I think we should all realize by now that there’s a little MacDude in everyone.

    Except Bill Gates. He tried to have the “Mac” part of his MacDude removed surgically, but they screwed up and cut a little too far.

    So now he’s just “ude”.

    Seriously, though. EVERYONE is MacDude.

    It’s like the tech-nerd version of “Where’s Waldo” – spot the MacDude. Oh, it’s easy, you can see him on every thread – he’s the one you don’t agree with.

    Sincerely,
    MacDude VIII

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