Coca-Cola to give away over 70 million Apple iTunes tracks in Europe

Coca-Cola and Apple today announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the UK, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.

The new website is a Coke branded music destination launching next week that features iTunes integration throughout, providing fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland unsigned artists will have a venue to upload songs, giving them potential for broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.

To kick-off the partnership, live concerts will be held in the UK, Germany, Austria and Switzerland, with selected live songs and video podcasts from the performances available on iTunes and

“We’re excited to announce this partnership with Apple,” said Dominique Reiniche, president of Coca-Cola European Union Group, in the press release. “Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day.”

“iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year,” said Eddy Cue, Apple’s vice president of iTunes, in the release. “We’re thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great music to European fans.”

Beginning later this month in the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through , participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes’ vast catalog of over three million songs. The Coca-Cola iTunes promotion will begin in mid-August and run for six weeks, with a five song limit per person.

In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for eight weeks in Germany at ( and starting later this week, Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.

With Apple’s legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies and over 1,000 independent labels.

iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from

Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. Music videos and short films are £1.89 each.

Related article:
Coca-Cola joins forces with Apple in substantial iTunes promotion – June 27, 2006
More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
Pepsi’s iTunes Super Bowl ads place poorly in Ad Meter ranking; Napster ad places dead last – February 07, 2005
Second Pepsi iTunes television commerical featuring Gwen Stefani posted online – February 04, 2005
$10,000 to fill an iPod? Napster’s going to end up with egg on their face – February 04, 2005
Pepsi-iTunes Super Bowl commercial posted, Gwen Stefani spot also under consideration – February 02, 2005
AdAge: Pepsi to promote Apple iTunes giveaway during Super Bowl – January 18, 2005
Apple and Pepsi announce iTunes Music giveaway, promotion runs January 31 – April 30, 2005 – January 18, 2005
Another Apple iTunes Pepsi Promotion coming soon? – January 17, 2005
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes– February 04, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Analyst: Pepsi iTunes campaign will generate sales of ‘5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Somebody’s selling a whole lot of sugared water on – January 28, 2004


  1. “Do you want to spend the rest of your life selling sugared water or do you want the chance to change the world”
    – Steve Jobs to John Sculley

    Looks like Our Fearless Leader has found a way to do both. Again.

  2. our turn –

    The US isn’t being left out, I would presume that Pepsi would get first dibs on this year’s event. Coke was too late to the party with their own Coke WMP-compatible iTMS also-ran which is not defunct so their punishment is to watch Pepsi be promoted in the world’s largest softdrink market.

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