Will the New Nike+iPod Sport Kit sell more iPod nanos and Nike shoes?

“Music, physical movement, technology and being cool have long gone hand in hand. Now, two iconic brands, Apple Computer and Nike, are collaborating on a new system of gizmos that take exercising and digital-music players to a new level. The Nike+iPod Sport Kit allows runners and walkers to listen to songs and to record, store and share information (such as speed, distance covered and calories burned) with others about their exercise sessions. The system also “talks” to runners in real time, providing information as they jog along. The $29 kit consists of two gadgets — a receiver that plugs into an iPod Nano and a sensor that sits inside the inner sole of specially made Nike shoes and transmits data to the receiver wirelessly. Buyers also get software to download the running data to a special website where the information can be stored and tracked over time and shared with other runners,” according to Knowledge@Wharton.

Members of Wharton’s marketing department say it’s a winning combination that will bolster each company’s image and open the door to other co-branding opportunities. But they disagree as to whether the joint effort will actually sell more Nanos and Nike shoes.

Full article here.

Related articles:
USA Today: Clever Nike+iPod Sport Kit makes running more fun – July 21, 2006
Time Magazine’s Gadget of the Week: Nike+iPod Sport Kit – July 20, 2006
PC Magazine review gives ‘Nike+iPod Sport Kit’ 4.5 out of 5 stars – July 18, 2006
Using Apple’s iPod Sport Kit with non-Nike shoes – July 17, 2006
Apple’s Nike+iPod Sport Kit officially released today (link to High-res photos) – July 13, 2006
Apple releases iTunes 6.0.5 with Nike+iPod Sport Kit sync features – June 29, 2006
Nike+iPod Sport Kit now available for order at Apple Store – June 13, 2006
Dvorak thinks iPod+Nike Sport Kit is ‘nutty’ – May 24, 2006
The making of Apple iPod+Nike Sport Kit and there’s more to come – May 24, 2006
Nike+iPod Sport Kit sensor’s battery will outlast the shoes – May 24, 2006
Analyst: Nike+Apple = iPod as a platform – May 23, 2006
Apple and Nike shares rise folowing Nike+iPod announcement – May 23, 2006
Nike and Apple team up to launch Nike+iPod, footwear that talks to your iPod – May 23, 2006

16 Comments

  1. I’m creeping up near my 30’s and the wifey’s gonna get me a Nano (after the next update), the kit and some Nike’s. Used to run x-country in HS, but haven’t really ran much in the last few years. This baby would do the trick! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. This is the first step in making iPod into a wearable computer platform. Future iPods may provide the display, audio feedback, data storage, CPU processing, and user input method for an endless array of other mini-devices that perform various functions (like the Nike kit) and “talk” wirelessly to the iPod. The iPod serves as the central hub for these other devices.

    What other devices? I don’t know for sure, but they could be medical devices such heart or blood pressure monitors for people who would benefit from closely tracking such details. Or perhaps a GPS that shows where you are and tracks where you’ve been. There are probably standalone devices that perform the same functions, but the iPod would consolidate the common functions such as the need for a visual display and data storage. The possibilities seem endless.

    The beauty of what Apple is doing here is that Apple does not need to create a wearable computer platform “in advance.” For now, iPod is mostly “just” a media player. However, this Nike device shows it can do much more. Over time, iPod (the media player) is getting worn on the bodies of tens of millions of users. Without up-front investment, Apple is creating a wearable computer platform, with iPod as the central component, AND it will already be deployed. Amazingly, this must have been the intent from the beginning. Apple named it “iPod” for a reason. If the intial plan was just a music player, it would have been called something more music oriented.

  3. It may not directly create a huge number of additional sales, but branding yourself is about mindshare, and the more places and the more ‘standard’ the iPod appears to be, the more people are likely to make it their default purchase.

    People tend to follow the crowd. I know this from my days at the ole Apple retailer when people asked regarding the iPod Minis , “what color is everyone buying”?

    You’d be surprised how many people find comfort in numbers when it comes to making purchase decisions.

  4. Bought my Nano.
    Looking for the Sport Kit (Apple Store was sold out).
    Ordered my Nikes, but they were the wrong model; going to return them to local JC Penney and see if I can find the right ones there or at NikeWoman.

    I’d say there’s at least a small increase in sales; folks who have a Nano might get the shoes to go with it, folks looking at Nike shoes might end up buying a Nano at the same time.

    MW=working; the synergy is working…

  5. A small increase in sales of both I think. I already own a Nano and just recently started running so while I am in the US next month I intend to buy the shoes & kit to see if they help me push myself.

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