“Music, physical movement, technology and being cool have long gone hand in hand. Now, two iconic brands, Apple Computer and Nike, are collaborating on a new system of gizmos that take exercising and digital-music players to a new level. The Nike+iPod Sport Kit allows runners and walkers to listen to songs and to record, store and share information (such as speed, distance covered and calories burned) with others about their exercise sessions. The system also “talks” to runners in real time, providing information as they jog along. The $29 kit consists of two gadgets — a receiver that plugs into an iPod Nano and a sensor that sits inside the inner sole of specially made Nike shoes and transmits data to the receiver wirelessly. Buyers also get software to download the running data to a special website where the information can be stored and tracked over time and shared with other runners,” according to Knowledge@Wharton.
Members of Wharton’s marketing department say it’s a winning combination that will bolster each company’s image and open the door to other co-branding opportunities. But they disagree as to whether the joint effort will actually sell more Nanos and Nike shoes.
Full article here.
USA Today: Clever Nike+iPod Sport Kit makes running more fun – July 21, 2006
Time Magazine’s Gadget of the Week: Nike+iPod Sport Kit – July 20, 2006
PC Magazine review gives ‘Nike+iPod Sport Kit’ 4.5 out of 5 stars – July 18, 2006
Using Apple’s iPod Sport Kit with non-Nike shoes – July 17, 2006
Apple’s Nike+iPod Sport Kit officially released today (link to High-res photos) – July 13, 2006
Apple releases iTunes 6.0.5 with Nike+iPod Sport Kit sync features – June 29, 2006
Nike+iPod Sport Kit now available for order at Apple Store – June 13, 2006
Dvorak thinks iPod+Nike Sport Kit is ‘nutty’ – May 24, 2006
The making of Apple iPod+Nike Sport Kit and there’s more to come – May 24, 2006
Nike+iPod Sport Kit sensor’s battery will outlast the shoes – May 24, 2006
Analyst: Nike+Apple = iPod as a platform – May 23, 2006
Apple and Nike shares rise folowing Nike+iPod announcement – May 23, 2006
Nike and Apple team up to launch Nike+iPod, footwear that talks to your iPod – May 23, 2006