E! & Apple debut Paris Hilton’s ‘The Simple Life,’ Playboy’s ‘The Girls Next Door,’ & more on iTunes

E! Entertainment and Apple today announced that hit programs from E! Entertainment Television are now available for purchase and download on the iTunes Music Store. New weekly episodes of the second season of hit series “The Girls Next Door,” which debuts July 30 on E!, “The Soup,” E!’s irreverent look at the week’s biggest, best and most bizarre moments and events in the world of pop culture, the new season of “Dr. 90210,” as well as all new episodes of “The Simple Life: ‘Til Death Do Us Part” starring Paris Hilton and Nicole Richie will be available the day after broadcast for customers to purchase and download for just $1.99 per episode.

“This new partnership underscores our commitment to our E! Everywhere initiative, making E! content available to viewers on multiple platforms and on demand,” said Ted Harbert, president and CEO, E! Entertainment, in the press release. “We’re delighted to pursue this new programming opportunity with iTunes, allowing us to further expand the E! brand and reach even more entertainment fans.”

“We’re thrilled to expand our growing video catalog with this original content from E! Entertainment Television,” said Eddy Cue, Apple’s vice president of iTunes, in the press release. “With over 35 million videos sold, iTunes provides the best way for fans to discover, purchase and download video online.”

Season two of “The Girls Next Door” debuts on E! on July 30, taking viewers beyond the gates and behind closed doors to reveal the world of Hugh Hefner and his three girlfriends Holly, Bridget and Kendra, as it has never been seen before. The premiere episode will also be available to purchase and download on iTunes on July 31. “The Simple Life: ‘Til Death Do Us Part” follows the lives of Paris and Nicole as they undergo a crash course in marriage and motherhood, while “Dr. 90210” takes viewers inside the offices and homes of high profile Beverly Hills plastic surgeons. Past season episodes of “The Simple Life,” “The Girls Next Door” and “Dr. 90210” are also immediately available for purchase and download.

iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from http://www.apple.com/itunes

Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. Television shows are available in the US only, and video availability varies by country. Television shows are $1.99 (US) per episode, and music videos and short films are $1.99 (US) each.


  1. 35 Million sold? How the heck is Microsoft, or any other company, going to compete with those stats. No matter how you look at it, Apple has won big time. And TV is much, much bigger (revenue wise) than music. The implications of the iPod are so far-reaching that it’s not hard to conceive of a day when Apple is posting $2 to $3 billion dollar profits per quarter. Think I’m crazy? I’ve been following their stock very closely since 1997 and everything seems to lead to a scenario much bigger than Microsoft’s greatest act. I remember when Steve Jobs was on CNBC talking to Maria Bartaromo and she was flaming him and Apple about their $8 million dollar loss – the look on his face, as well as his terse responses, spoke volumes. Here was a guy who wasn’t going to stop until everyone realized he was #1. And he’s doing it.

  2. Nuclear Kid. No matter how you look at it, 35 Millions (movies) in nothing to compared to 1.3 billions (music) –> my estimation (Based on 1B on 23 Feb 2006 + 5 months at 60M/month).

    It’s very early in the game and nothing is sure for Apple. They need to come up with some sort of subsciption model or it won’t take off.

  3. But by Christmas, Apple will have sold close to 100 million videos. That’s a huge infrastructure in place that has been proven to work awfully well. And each quarter, millions of video capable iPods are being sold. I just don’t see how Microsoft, or anyone else, could possibly pose a threat. In 12 months from now, with all the additional video iPods sold, we could be talking hundreds of millions of videos sold. No one has the branding awareness, or awesome products, that Apple has. Each of those take a long time to develop.

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