“SanDisk Corp. on Monday reported a fiscal second-quarter profit that rose 37% from a year ago as the maker of flash-memory products sold more than 15 million memory cards for use in mobile devices,” Rex Crum reports for MarketWatch.
“SanDisk said that it earned $96 million, or 47 cents a share, compared with $70 million or 37 cents a share in the year-ago quarter. Revenue climbed almost 40% to $719 million from $514.9 million,” Crum reports. “Excluding stock-option expenses and other one-items, SanDisk said that it would have earned $118 million, or 58 cents a share. By that measure, SanDisk beat the average estimate of analysts surveyed by Thomson First Call, which forecast a profit of 44 cents a share on $689 million in revenue.”
“Speaking on a conference call, SanDisk Chief Executive Eli Harari said that the latest NPD Group figures showed SanDisk as the second-biggest seller of MP3 media players in June, with a 15% share of the U.S. market. The company only trailed Apple Computer Inc. and its iPod-driven 75% share,” Crum reports.
Full article here.
Related articles:
SanDisk’s iDont campaign takes on Apple iPod – May 22, 2006
SanDisk marketing exec: ‘Australians are blindly paying for iPods’ – March 20, 2006
SanDisk CEO: Apple has ‘a closed, proprietary system’ – March 13, 2006
SanDisk exec on competing with iPod: ‘Apple has always been happy with 2-3 percent of the market’ – February 28, 2006
SanDisk quietly becomes distant No. 2 to Apple in U.S. digital music player sales – February 09, 2006
Apple’s vs. Microsoft’s music DRM: whose solution supports more users? – August 17, 2005
Who here believes SanDisk will ever hold more than 20%?
iDont
Only trailed Apple. I like that. It makes it sound like they’re doing great, like they’re almost there. In a few months, who knows?
On the other hand, I suppose that what Windoze fanboys are saying about us cheering for 12% Mac share…
Yup, all Sandisk has to do to reach number one is step over this here li’l bitty dirt pile called Mount Everest!
I love this magic share number that changes every time I read what it is. I know it’s typical of pretty much everything out there…but c’mon.
I stongly believe that the stat they use was wrong. The article didn’t even mention how many MP3 they sold for the period. It is really suspecious that they just claim 15% market share and Apple has only 75%. Check this article out…http://www.roughlydrafted.com/RD/Home/1052F769-AC24-4892-8937-E3E90BCFD5CC.html
Wow. So the also-rans are battling it out over only 25% of the market and SanDisk owns basically 2/3 of those scraps?!? Geez, no wonder Creative is in the dumper. With Microsoft coming on board, none of them will even hold a double digit share by this time next year. What a waste of time…
“On the other hand, I suppose that what Windoze fanboys are saying about us cheering for 12% Mac share…”
The big difference here though is that Apple makes both the hardware AND the software. Since Microsoft doesn’t sell PCs, it’s not a valid comparison.
even sandisk will give MS a tough fight.
Good point, RC. What a lot of people forget, as I just did, is that Apple is a Computer company, not a software company. Their competition is really Dell, Gateway, Lenovo, not necessarily Microsoft.
In the long run, even if Mac takes 99% market share, Microsoft will still be here making crappy software for Mac. And all will be as it should.
Bones,
Sandisk may give MS a tough fight, but unfortunately MS’s pile of money is bigger than Sandisk’s resolve.
Unfortunately, Sandisk is zuned.
Peace.
15%… is that up (or down) from what, relative to last Q and last year?
SOUNDS LIKE ONCE YOU’RE ON TOP YOU HAVE NOWHERE BUT DOWN TO GO.
APPPLE HAD 85% MARKET SHARE JUST IN JANUARY, NOW ITS DOWN TO 73%, SOON 50% THEN 20%, DUH, ITS A FREE MARKET SYSTEM, NOONE GETS FREE RIDE FOREVER.
BESIDES I LIKE POOPING ON MY IPODS, THEY LOOK SEXY IN BROWN
Sandisk has one positive — a cheap source of flash memory, itself! That’s it.
Hey, caps lock boy! I’m not sure, but I’d hazard a guess that 85% number was for hard-drive-based players. Apple’s share of the total market, including flash-based players, has always been lower. In fact, I remember it being something like 68% a year or two back, so 75% is a great improvement.
Ah, but watch out! Microsoft will soon release it’s SanDisk killer.
Give credit where credit is due. SanDisk did really great. They’re eating up the als0-rans and making a healthy profit while doing it. Good for them.
Apple has 2-4% of the computer market and that is great and justifiable to Macfanboys.
SanDisk has 15% of the MP3 market and it is a loser according to Macfanboys.
———
So with this smaller share of the market does that make SanDisk the Apple of the iPod market????
LordRobin: “In fact, I remember it being something like 68% a year or two back, so 75% is a great improvement.”
Heck I can remember before the iPod came out Apple had 0% MP3 market share, now at 75%! Wioooo-heeee!
And remember with Market share that if Apple drops in sales and everybody else drops in sales the same, Apple can still have a 75% market share.
Apple sales of iPods have dropped the last 2 quarters.
Apple is selling half as many iPods as it did 2 quarters ago and market share staying basically the same – that shows a maturing market.
I think the MP3 market is about tapped out and starting to feed on replacement buyers.