Opinion: More blood on Apple iPod’s Click Wheel: Microsoft pulls plug on Zune

By SteveJack

Hey, why bother waiting around for the official statement?

While I’m at it, here’s an alternate headline that works for the other half of the thing: “More blood on Apple iTunes Music Store’s play button: Zune is dead.”

You read it here first.

The title of this article is my opinion and I know I’m right. So there.

SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.

[UPDATE: 7/26, 8:50am: Added “Opinion:” to headline to further denote that this is an opinion article.]

Related articles:
Zune: Apple cannot lose. Microsoft cannot win. – July 26, 2006
More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
More blood on Apple iPod’s Click Wheel: iRiver gives up on digital media player market – May 23, 2006
More blood on Apple iPod’s Click Wheel: Sony’s Walkman Bean is cooked – February 13, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Apple’s iTunes Music Store has blood on its play button: BuyMusic.com is dead – March 28, 2004


  1. I have to wonder how bad something has to perform before Microsoft will quit. Look at the XBox. It’s lost about a gazillion dollars, was a huge joke for most of its life, and only began to sell near the end when PS2 market saturation meant everyone already had Sony’s console. But Microsoft continued to pour million after million down the whole, and even conned the video game media into believing the XBox was a “success”.

    As long as Zune has a measurable marketshare and is bringing in revenue, Microsoft will continue to prop it up, no matter how much money they lose. Mind you, I’m not one of these idiots who believe that Microsoft can spend their way into success. They’ll just continue lose money, month after month, year after year…

    …until the day when Windows and Office revenue start to decline, and the shareholders panic. When that day comes, you will see the death of XBox, Zune, and anything else not pulling its weight.

  2. Everyone is entitled to an opinion – otherwise, why would we even deign to take the opportunity to express ours here?

    For those who didn’t bother to read far enough to learn that this is an OPINION piece, and not “news” – here’s some news for ya – it happens in newspapers. And on TV. And in blogs, too.. And next to the water cooler at work. Everyone’s got an opinion – even if it’s not a very good one, or well-thought out, or even cogent to the discussion.

    Get used to it already. Happens here, on this site. Every single damn day.

    And while everyone is entitled to express an opinion – any opinion – it doesn’t mean they’re always right, or wrong. ” width=”19″ height=”19″ alt=”smirk” style=”border:0;” />

    I still won’t believe this so-called product by M$ event exists until I see it with my own two eyes. In person. Until then, it’s my opinion that it’s just so much smoke and mirrors by M$ to draw attention away from the iPod, and what Apple is going to be offering very soon to the hungry Christmas crowds in a few months.

  3. Okay so it’s an opinion article, fine by me only that if like me any of you guys clicked the link from within the MDN Widget* then you too should be excused from thinking that the above article was serious.

    *To Windows users, yeah I know you’re here, Widget is the correct term for these not Gadgets and Widgets have been around since 2003, not whenever Vista gets released way after the barn doors have been opened!

  4. Like stated by others, I saw the headline through the RSS feed, and thought it was news. Thus my reaction.

    I see now, that you guys have corrected this, and put an “Opinion:” before the headline, which clears things up.

    All fine now.

    ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.