Merrill Lynch ups Apple rating to ‘buy’; UBS raises Apple target to $80

Merrill Lynch has upped Apple Computer (AAPL) to “Buy” from “Neutral” and raised its price target to $72 citing increased confidence in Mac share gains and easing concerns of decelerating iPod sales.

In other action, UBS raised their price target on AAPL to $80 from $77 and maintained a “buy” rating on Apple shares.

Related articles:
Apple shares rocket over 12% in pre-market trading on strong earnings report – July 20, 2006
‘Fantastic quarter’ helps Apple double share of U.S. retail notebook market to 12% – July 19, 2006
Apple Q3 2006 Conference Call notes – July 19, 2006
Apple reports third quarter results: $0.54 per share on $4.37 billion in revenue – July 19, 2006


  1. Apple’s market cap passed Dell again this morning, and no one says a word about it. Now that Apple & Dell have been running neck & neck for a while I guess no one even notices anymore. It won’t be long before Apple pulls away and stays that way.

  2. Wingsy beat me to it … Apple up over 10% just today and Dell down maybe 1% and suddenly Apple’s Market Cap is 2% over Dell’s – please don’t quibble with the rough way I’ve rounded my numbers.

    A target of $80 ? Who are they kidding? That will be up to $90 by day’s end. It’s only a target, but they would look foolish if their ‘long-term target’ were met within a week or two.

  3. Hey Charko:

    in reference to your comment on teh other message board:

    “the people who were shorting Apple are laughing all the way to the bank …. think about it!” -Charko

    Um, i am thinking about it. Short selling is basically a bet that the stock is going to go down. If it doesn’t you have to cover the margin.

    “Short sellers assume the risk that they will be able to buy the stock at a more favorable price than the price at which they sold short.”

    If they were shorting it at 50, then that makes 60 a NOT maore favorable price does it not? Someone shorting the stock would have hoped it would go down to 45 or 40. OOPS. Aint much laughing going on is there?

    Short selling doesn’t refer to short term investors, like day traders. It’s a strategy for making money off stock you dont own, but with a huge risk if the stock goes up instead of down.

  4. In 2003 Merrill warned Apple shareholders that stockprices could fall. Stockprice at that moment was $ 11.50 at splitted afterwards. Analist go home, you are paid for advising clients like me. I bought in 2003. It made me a millionaire.

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