“Media features and lifestyle applications will be key to the ability of Research In Motion Ltd.’s BlackBerry e-mail device to capture a bigger slice of the broader consumer market, the company’s co-chief executive said on Tuesday,” Wojtek Dabrowski reports for Reuters.
“Balsillie declined to answer a question about the possibility of RIM partnering with Apple Computer Inc. to create what has been dubbed by some as the AppleBerry, a device combining the BlackBerry’s features with iTunes music software, and potentially with camera and video capabilities,” Dabrowski reports.
“He did not say whether any talks with Apple regarding a potential partnership had taken place,” Dabrowski reports. “Canaccord Adams analyst Peter Misek wrote in a note last month an AppleBerry combination would have ‘huge merit’ and could take several forms, including Apple’s iTunes being embedded into RIM’s devices, or a completely new device co-developed by the two companies.”
Full article here.
Related articles:
‘AppleBerry’ partnership between Apple and Research In Motion? – June 02, 2006
Research In Motion to provide ‘PocketMac for BlackBerry’ free for Mac users starting in February – January 12, 2006
