Report: Nvidia beats out Broadcom, wins inclusion in Apple’s ‘true’ video iPod due ‘first half 2007’

“Nvidia Corp. has apparently won a major design win for Apple Computer Inc.’s next-generation video iPod product line — at the expense of Broadcom Corp., according to an analyst,” Mark LaPedus reports for EE Times.

LaPedus reports, “Apple’s current video iPod line is said to use an MP3 processor from PortalPlayer Inc. and a multimedia chip from Broadcom. The chip designs have been up for grabs for the next-generation video iPod, which has been delayed and due out in the first half of 2007.”

LaPedus reports, “‘Based on our analysis, we believe Nvidia is designed into the next-generation vPod socket at the expense of Broadcom,’ said Satya Chillara, an analyst with American Technology Research Inc. (Greenwich, Conn.), in a new report.”

Full article here.

Related articles:
RUMOR: Apple’ ‘true’ video iPod unlikely to arrive in time for Christmas (forget about Wi-Fi, too) – July 14, 2006


  1. And watch Apple go right back to Broadcom once they find out who on Nvidia’s payroll blabbed to an analyst.

    MW Magic Word = control

    With Apple, it’s all about control. Does Nvidia want to be the next ATI? or Samsung?

  2. thelt,
    They mean it has been delayed internally. As in, Apple might have liked to have announced and shipped a product like this by now but has been unable to do so. What irritates me is that the analysts pick up on the tech stuff they don’t understand and then use this information negatively. As tho waiting to ship a finished product until everything is up to standards is a bad thing. AND delayed compared to what? What competition does this non-shipping product have? Archos? Some geeky niche product with no sales?

  3. thelt: “How can an unannounced product be “delayed”? “

    thelt, it probably takes 2-3 years from the time the product idea is given a go to getting it to the stores. Many people along the line know and are working on the product – it does not have to be publicly and officially announced to be known of. And known that the product, even though not announced to you, will be delayed.

    I wonder if people really live in the real world or they think that Apple formally announces the product, only start work on it after announcing it and 1-3 weeks later it magically appears in stores.

  4. MadMac: “Why is this a “true” video iPod? Did you just make that up MDN?”

    Of course.

    The article only says it is the next generation of the video iPod – heck, it could be just the same size, etc of iPods that currently show videos. The article does not mention a larger type video screened iPod. MDN seems to not read the articles they post very closely.

    To quote the article:
    “”We believe the Nvidia chip adds 3D graphics functionality in addition to all of the existing features (such as H.264) that Broadcom supported with the existing vPod,” he said.”
    3D graphics – not bigger necessarily bigger screen like MDNs “true” video iPod….whatever that is.

  5. “Based on our analysis, we believe Nvidia is designed into the next-generation vPod socket at the expense of Broadcom”

    This is an alalysts term to appear legitimate.

    But let us translate…

    “Based on the rumors we’ve heard, we believe Nvidia has been designed into the next-gen. vPodsocket at the expense of Broadcom.”

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