Sony tops the list in the annual Harris Poll of “best brands” for the seventh consecutive year. Dell retains its No. 2 spot, while Coca-Cola, previously in the fourth position, moves up to No. 3.
These are some of the results of a nationwide Harris Poll of 2,351 U.S. adults surveyed online by Harris Interactive between June 7 and 13, 2006. Survey responses were unaided and a list of brand names was not presented to respondents. The results from this survey cannot be compared to results of the Harris Interactive 2006 EquiTrend Brand Study results, as the methodologies for the surveys differ.
The other places on the top-10 list of best brands are taken by Ford (No. 5), Honda (No. 6), Hewlett Packard (No. 7), General Electric (No. 8), Kraft Foods (No. 9) and Apple (No. 10). Two brands dropped out of this list this year, General Motors and Microsoft.
Other brands that receive a substantial number of mentions but not enough to make the top-10 list include Chevrolet, Panasonic, Pepsi Cola, Nike and Maytag.
Half of the top-10 brands are for electronics products; three are for automobile and two for consumer and packaged goods.
Most of the brands in this year’s top-10 list have not moved up or down substantially. The most notable changes are Kraft Foods, falling from No. 3 to No. 9 and General Motors which dropped from No. 8 to No. 17.
This Harris Poll was conducted online within the United States between June 7 and 13, 2006 among 2,351 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
More info: http://www.harrisinteractive.com/harris_poll/index.asp?PID=682
This goes to show just how long it takes to seep into the general public’s consciousness. It also likely helps to show why things like the expected growth in Apple’s Mac market share seems to be taking so long. Many savvy readers are quite in tune with the world of technology and many other areas. We all know that Sony is floundering and has been for some time. Most of us also think that Samsung has exceeded Sony in televisions some time ago. Certainly Apple has surpassed Sony as the king of portable music.
And, Ford ranks higher than Honda, just one place behind Toyota? Come on, Joe and Jane Sixpack, you can wake up now!
But, ask the average U.S. Wal-Mart shopper who won the last American Idol… oh, sorry, we digress.
Obviously, it’s going to take the U.S. general public quite some time to figure it all out. If you need any further proof, just look at who they think is the #2 “Best Brand.” Sheesh.
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006