“I’m starting to see a number of anecdotal reports indicating the market lust for the iPod as a product, and perhaps MP3 players as a category, is starting to cool dramatically …in competing products the new SanDisk and Samsung players are thought to be better then [sic] some of the iPods and both MTV’s Urge and Real Networks Rhapsody are increasingly favored over iTunes while Apple’s own new lines are reported to be delayed,” Rob Enderle writes for Technology Pundits.
“Apple has gone back to marketing PCs and the opportunity cost of that is they aren’t doing as much marketing of iPods. Part of this drag may be because of this marketing shift and the downside for Apple’s great marketing is that when they don’t do it people aren’t motivated to buy the related products. They are getting some pick up on the PC side but it may not be enough, particularly with a new OS and new hardware on the horizon, to overcome the iPod slip,” Enderle writes.
“There has also been a lot of negative news out on iPods breaking and monopolistic practices in certain geographies (like France) which has undoubtedly created some purchase drag,” Enderle explains. “We expect Apple will dramatically expand their iPod accessories line to better farm their installed base. They will also have to address the problems associated with their DRM and its inability to use subscription services which, we’re sure, even they can now admit are the future of this space so they can offer one as well.”
Enderle writes, “Expect a stronger tie between their PCs and iPods as they go forward, they had already tied together design elements but hadn’t yet gotten creative with integrated docking or purchase bundles.”
Full article here.
MacDailyNews Take: We’re constantly amazed that this idiot can somehow make enough cash to buy groceries, pay his mortgage, and provide health care for himself and, presumably, other(s) in his family along with all the rest of the usual expenses. America is truly an amazing place; the streets are paved with gold even for absolute morons. Nothing – not a single thing – from Enderle’s scribbles above is backed with even a shred of proof.
To summarize:
• Anecdotal “reports” from who-knows-where do not mean that “market lust for the iPod as a product, and perhaps MP3 players as a category, is starting to cool dramatically.”
• Who exactly thinks that “the new SanDisk and Samsung players are better then [sic] some of the iPods?” What are their credentials? For whom do they work? What have they been smoking?
• “Both MTV’s Urge and Real Networks Rhapsody are increasingly favored over iTunes” by whom, exactly? Steve Ballmer? Rob Glaser?
• “Apple’s own new [iPod] lines are reported to be delayed” by precisely one analyst (Shaw Wu) on the planet. We’d like at least some reliable corroboration. The voices in Enderle’s head don’t count.
• “Apple has gone back to marketing PCs and [so] they aren’t doing as much marketing of iPods.” Quick, somebody Google mutually exclusive!
• Apple’s selling more Macs, “but it may not be enough, particularly with a new OS and new hardware on the horizon, to overcome the iPod slip.” What “iPod slip?” Oh, yeah, “anecdotal reports.” We forgot.
• One small batch of defective iPod screens cracking quarters ago that Apple has long ago replaced and France’s toothless DRM legislation have “undoubtedly created some purchase drag?” If you define “some” as “three Parisians and one poor guy who can’t figure out how to get his iPod fixed for free,” then get a dictionary.
• “Apple will dramatically expand their iPod accessories line.” Holy crap, Enderle might have mistakenly gotten one right! Still, no solid proof, though, of course.
• Apple “will also have to address the problems associated with their DRM?” Which would be what, that FairPlay works on both Macs and Windows PCs and 55+ million iPods, unlike Microsoft’s failed DRM?
• The lack of a iTunes Music Store “subscription service” is a problem? Is that because surveys show that users prefer music ownership over subscriptions or because nobody is very successful with subscription services at all?
It’s all just pure Enderlunacy, as usual.
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Related articles:
Analyst Wu: New iPods may face delays of as much as six months – June 28, 2006
Enderle: If Apple can’t double market share it will abandon Macs – May 02, 2006
Enderle: Apple as Windows OEM – April 10, 2006
Enderle: Microsoft’s ‘PlaysForSure’ going to be a long-term problem for Apple – January 09, 2006
Big surprise: Enderle was wrong about Apple’s holiday quarter Mac sales – January 19, 2006
Enderle: What if Microsoft bought Apple? – April 03, 2006
Enderle: Apple+Intel could be wonderful for those of us that love design and use Windows – December 26, 2005
Enderle admits Apple’s switch to Intel not hurting Mac sales, says Apple ‘has never looked stronger’ – December 08, 2005
Enderle: ‘Some people got really excited by the new iPod, but a growing number of people did not’ – October 19, 2005
Tech pundit Enderle: ‘Microsoft wrote the first Mac OS’ – September 28, 2005
Tech pundit Enderle incorrectly compares Apple’s Mac OS to iPod licensing – September 01, 2005
Enderle: ‘Surveys indicate demand for Apple’s products is dropping like a rock’ due to Intel switch – August 01, 2005
Rob Enderle’s latest Windows Vista article is ‘vapid and incomprehensible’ – August 01, 2005
Enderle: ‘iPod Halo Effect is just a myth, same thing as having Paris Hilton visit Apple stores’ – May 02, 2005
Tech pundit Enderle: Apple’s Mac OS X Tiger’s main features ‘borrow heavily from Longhorn’ – May 02, 2005
Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005
Enderle: Gateway’s MP3 Photo Jukebox ‘ahead of the Apple design curve, like the iPod of the next-generation – November 08, 2004
Napster to shift focus from subscriptions to ad-based business model – March 27, 2006
EMI Music Chairman: Music subscription services like Napster and Rhapsody haven’t beeen huge – January 23, 2006
Study shows Apple iTunes Music Store pay-per-download model preferred over subscription service – April 11, 2005
YES!! MDN just sent thousands of hits to Enderle’s mindless tripe, satisfying his editors and putting food on his table.
You posted the Dvorak video clip; DON’T YOU GET Enderle is playing the same game.
Stop posting this drivel, stop linking to his articles and stop supporting Enderle’s rock-‘n’-roll lifestyle.
I think it’s great that MDN runs these “look at what this moron is saying” columns. First off, I won’t have to read the real article, and, when someone else references what one of these idiots is saying, I’ll already know where it’s coming from. Newbies will sometimes run into these articles and not know any better. Having a website to counter the stupidity helps. I could beat some of these people over the head about how Elderle, Dvorak and that other moron mentioned somewhere on this board are full of $#*%… They won’t listen to me. But, they will listen to a website with comments on it….. Go figure….
Steve
Didn’t enderly have an “anecdotal report” last summer that mac sales were falling off sharply because of the intel switch?
Yep…the true end of Apple. No one wants their overpriced MP3 players or their slow computers (Try running Photoshop on rosetta) with bad batteries and crappy displays. It will be interesting to see what Apple will try to do to keep existing customers from switching to Dell or HP before Apple crashes. Too bad for all those investors who paid $80/share for this turkey. They better drop the stock before it goes to zero.
He is fishing for hits like MDN. You guys are probably buddies passing hits back and forth.
Wow, this place has the angry Apple fanatic image down. “How dare someone say anything bad about iPod, iTunes, Apple, Macintosh, etc.” The guy has a few questionable claims, granted, but I’ve been reading on numerous sites that iPod is “losing it’s luster” in Europe.
renderle@enderlegroup.com
Actually MDn should just repost the entire article here so no one will ahve to bother clicking the link to his site.
I for one never click the link since msot of what MDN posts here is more than enough to paint the picture that he’s aspiring for the moron of the year award.
Enderle and Dvorak sleep with each other.
That’s my take and I’m stickin’ to it.
Oh, and Bernie sleeps with them now and then also.
Dvorak re-incarnated (sp)… Trolling at it’s best, but the scary thing with Rob is that I actually think he believes his nonsense.
Underware, I mean Enderele is a goof ball who knows nothing about tech especially Apple. He is just a windows bigott and that’s about it trying to spread FUD. Everytime he writes something on the web about Apple he has no facts to back up anything he claims. I’ve said it before and I’ll say it again, he should write for the enquirer magazine on your grocery news stands, not for anything related to technology.
Enderle: what a f*#cking douchebag. Don’t waste your time writing to Enderle, you’ll only end up wanting to kill him.
I tried to reason with him several months ago; through a long series of emails I realized that he absolutely believes the tripe that he writes, and he further believes that he represents the viewpoint of a fairly large percentage of the population.
He pulls the soft-sell routine in private email. He acts naive, innocent and incredulous that anyone could find his brand of journalism offensive.
I did suggest that he could do the world a favor and throw himself off a cliff. Apparently he didn’t take my advice.
MW: justice. How appropriate. If only there were…
The problem with all these people crying “sky is falling” on iPod when it isn’t, is that if a real challenger does come along, Apple and customers may not realize it until too late. All because everyone cried wolf too much.
MDN clearly works for Enderle – nobody gets him more hits.
Hey, Mac “Realist” — you forgot the [/snark] tag at the end of the post…got to watch those coding errors…
So Apple’s supposed to hold up releasing computers until the Gods at Adobe are good and ready to support them? Not likely…
Apple’s going to be just fine…Wednesday’s San Jose Mercury News had a great article on the Leopard preview at WWDC, with some analysts expecting it to be available DECEMBER 2006, meaning it’ll be on practially every computer at MacWorld Expo in January ’07, while Micro$oft’s vaunted Vista will still be naught but a gleam in Steve Ballmer’s eye. And with Leopard well underway to assuage the fears of those who worry that Apple’s nothing more than “the iPod Company”, who knows what’s going on in the iPod creativity studios? (I’m pulling for Bluetooth capability; I could use a pair of wireless headphones…)
MW=show; Apple will show Enderle and Co. that they’re full of…
Wait until the 2Q earnings report comes out. That will shut up Enderle for a couple of days.
Mac posters sound like really violent people judging from the posts above. This is surprising considering the lack of decent violent games for the Mac, too.
Please don’t make me publish this again
” rel=”nofollow”>Enderele is Batboy!
There has also been a lot of negative news out on iPods breaking and monopolistic practices in certain geographies (like France) which has undoubtedly created some purchase drag,” Enderle explains.”
This guy is a complete MORON.
Enderle, find me one person that has ever thought about getting an iPod, and then saw a news story about iPods and Frances recent “iTunes” law, and were completely dissuaded.
You can’t, because it has never happened, you imbecile.
at least he says it anecdotal evidence. but from the nature of of his discussion, I don’t think he knows what anecdotal means or what it’s statistical implications are. Which of course is unthinkable for analyst .
Sorry this site didn’t like my link try this
” rel=”nofollow”>Batboy
Enderle–posterboy for cognitive dissonance
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It could be worse. Enderle could have released his secret self-portrait, bikini calendar.
You can all comment on the original article by innundating this idiot with e-mails:
<a >renderle@ enderlegroup.com</a>