“Since Apple unveiled its iTunes Music Store in spring 2003, bloggers have batted around the idea that the company chose the name cleverly — because ‘Music’ could be changed easily to ‘Media’ when it started selling online movies. Three years later, although movies have not yet appeared on the iTunes site, it has sold more than 15 million digitized TV shows and videos (for $1.99 a pop), with the blessing of ABC, Disney, Showtime, NBC, MTV, and other providers,” Daniel Turner writes for Technology Review.
“Not surprisingly, then, the success of these online TV shows and videos has accelerated speculation about movies. Last week, Variety, Forbes, and MSNBC all ran stories about rights and pricing negotiations between Apple and the major movie studios. The consensus: It’s just a matter of time before iTunes starts selling feature-length movies, if not this year, then in 2007,” Turner writes.
“For Internet video distributors, though, the Motion Picture Association of America has been a tougher nut to crack than television studios, because the film industry is more concerned about piracy,” Turner writes. “Aside from the wrangling over copyright and digital-rights management, though, technical problems also stand in the way of an iTunes Movie Store. Actually, it’s one key technical issue. While Apple already has a high-profile storefront, marketing mechanism, and suitable file format for delivering movies, figuring out how to deliver these massive, multi-gigabyte files remains a challenge.”
Turner writes, “…Even with H.264 compression, an entire movie would amount to well over one gigabyte and take an entire evening to download at the 1.5-megabits-per-second maximum cable or DSL modem speed available to most Internet users in the United States…”
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy” for the heads up.]
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BusinessWeek: Apple agreement with movie studios for iTunes Store unlikely any time soon – June 21, 2006
Apple prepares debut of full-length feature films via iTunes Store in time for 2006 holiday season – June 20, 2006
Report: Movie studios flatly reject Apples’ proposed $9.99 pricing for feature films via iTunes – June 19, 2006
Report: Apple in negotiations with movie studios; $9.99 feature films coming to iTunes soon? – June 19, 2006
Disney to sell movies over Internet via CinemaNow in Windows Media Video format – June 05, 2006
Warner Bros. to sell movies and TV shows via BitTorrent – May 09, 2006
Universal launches film download/DVD service in UK – March 23, 2006
If Front Row can stream movie trailers from Apple, why not whole movies? – January 06, 2006
BusinessWeek: Movie studios need to smarten up and let Apple sell their movies – or be left behind – October 18, 2005
Universal to put its movies online – October 06, 2005