Coca-Cola joins forces with Apple in substantial iTunes promotion

“Coca-Cola is to team up with Apple for a substantial iTunes promotional initiative as part of the launch strategy for its calorie-free Coke Zero brand,” Nicola Clark reports for Brand Republic.

“The soft-drinks firm is negotiating a deal with Apple that will see Coca-Cola-sponsored content appear on iTunes, and its consumers offered iTunes discounts,” Clark reports.

Clark reports, “The deal follows the closure of download site Mycokemusic last week. The site, which launched in 2004, featured more than 250,000 songs, but music files downloaded from it were not compatible with Apple’s iPod… Insiders believe the iTunes tie-up could help Coca-Cola maintain its edge in the competitive UK soft-drinks market.”

“Pepsi secured a similar deal to Coca-Cola with Apple in the US in 2004, with a deal to distribute 1m songs through Apple’s iTunes online music store,” Clark reports. “In the US, Coca-Cola already runs its own branded music and entertainment website”

Full article here.

MacDailyNews Take: Stageside, wha? Boy, if even we’ve never heard of it before, that ain’t good. Checking it out, we see that it is nothing but a “coming soon” page promising “exclusive live performances, behind-the-scenes footage, and personal interviews.” As opposed to impersonal interviews, we suppose. Anyway, back on topic: FINALLY! The number one soft drink company and the number one online music company finally get together! Our Pepsi-assaulted (only during iTunes promotions) taste buds thank Coke for finally wising up. Now bring it to the U.S., please!

May this day mark the end of giant swaths of territory that never see an official iTunes Store promo bottle and awful, muddled third-party iTunes TV promos forevermore!

Introducing the super-fast, blogging, podcasting, do-everything-out-of-the-box MacBook.  Starting at just $1099.
Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.

Related articles:
More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
Pepsi’s iTunes Super Bowl ads place poorly in Ad Meter ranking; Napster ad places dead last – February 07, 2005
Second Pepsi iTunes television commerical featuring Gwen Stefani posted online – February 04, 2005
$10,000 to fill an iPod? Napster’s going to end up with egg on their face – February 04, 2005
Pepsi-iTunes Super Bowl commercial posted, Gwen Stefani spot also under consideration – February 02, 2005
AdAge: Pepsi to promote Apple iTunes giveaway during Super Bowl – January 18, 2005
Apple and Pepsi announce iTunes Music giveaway, promotion runs January 31 – April 30, 2005 – January 18, 2005
Another Apple iTunes Pepsi Promotion coming soon? – January 17, 2005
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes– February 04, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Analyst: Pepsi iTunes campaign will generate sales of ‘5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Somebody’s selling a whole lot of sugared water on – January 28, 2004


  1. This won’t do well for Apple’s current worker relations headache. Now they look like they are abusing workers in China and partnering with people that are killing union leaders in Columbia.

  2. Soda is horrible for you. Even as a shareholder of Apple, who stands to gain more customers from this promotion, I hate being associated with soda. I’d like to see some Apple/iTunes/Nike/Bottled Water promotions. Get the US’s fat asses (generalized) off of the couch, out of the drive-thrus and onto the tracks and trails.

    As long as they don’t join forces with McDonalds.

    MDN MW – Go outside and get some fresh AIR.

  3. Coke, Pepsi, Tab, Royal Crown, phooey! it’s all battery acid to me!!! One thing they are good for though — cleaning bugs off your windshield. Just don’t get any on the paint or you’ll be watching it peel off.

  4. “Soda is horrible for you.”

    Most of it is, but Fresca, while not considered a diet drink, has no calories, no carbs, no sugar, no caffeine, no sodium and doesn’t taste like a diet drink. Come on Apple! Free music with Fresca!

  5. This is funny. I love all the non-soda drinking Mac users here. If this were a Microsoft board, people would be asking Apple to start a pizza promotion at the same time.

    Maybe MDN is right: Mac Users are smarter and now possibly healthier. Perhaps we’ll all just outlive the windows users and gain market share that way.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.