“My wife doesn’t know it but I’m looking to surprise her with a new digital camera for her birthday. Problem is that her birthday was two weeks ago and I’m still shopping,”; Charles Cooper writes for CNET. “So what’s wrong? Chalk it up to gizmo overload… Maybe I’m being a knucklehead about all this but my hunch is that a lot of people are in the same boat. You wind up scratching your head trying to make sense of a dizzying array of advertised features. For salesmen, it’s the equivalent of a full-time employment act. For the rest of us, it’s misery.”
“Technology buyers have had to put up with this nonsense for the better part of the last couple of decades. We’re made to feel stupid again and again and again. Maybe we’d be more willing to accept our lot if Apple Computer hadn’t had the audacity to remember that products are supposed to serve human beings, not the other way around,” Cooper writes. “Remember the iPod? (Note to myself: That would be a nifty slogan for a mass consumer rebellion.) It’s no surprise that this little MP3 player has been the centerpiece of Apple’s revival. The elegance of the product’s design has made all the difference. You pick up the device and you just get it. Apple makes a big deal of its design edge over the rest of the technology industry, and rightly so. The company’s products–including the iPod, the Macintosh and the online music store–reflect an attention to detail that rivals should study.”
Cooper writes, “Is it really that hard? Beats me, but Apple’s designers just do a better job putting themselves into real peoples’ shoes. The upshot: Apple does not waste folks’ time by coding in a lot of stupid, confusing features. Why can’t other companies do the same?”
Full article here.
MacDailyNews Take: And there you have it in a nutshell. KISS (Keep It Simple, Stupid) – even though Apple makes it look easy to accomplish, it isn’t, as Microsoft, Sony and thousands of other companies’ products prove.
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Apple’s Mac vs. Microsoft’s Windows – May 05, 2006